General Manager

Company Description

The Expo at Glen Rose is North Texas’ leading event destination, serving Glen Rose and Somervell County with a rich history of hosting diverse events. This versatile facility accommodates a variety of public and private gatherings, including vibrant rodeos, dynamic concerts, livestock shows, and community festivals. With its arenas, horse stalls, RV hookups, and customizable event spaces, The Expo provides an inviting venue for creating memorable experiences.

Join a team that fosters excitement, connection, and community.

General Manager – Event Venue (Revenue & Show Development Focus)

Location: Glen Rose, TX

Type: Full-time | On-site

Reports to: Ownership

About the Role

We are seeking a sales-driven General Manager to lead the growth and profitability of a high-volume, multi-use Expo and event venue. This role is ideal for someone who understands that empty dates don’t make money and is motivated by building a strong event calendar through active outreach, relationship-building, and deal execution. The ideal candidate will bring experience within the equine, rodeo, livestock, or western event industry and have a strong understanding of the operational flow of arenas, stall rentals, RV accommodations, and large-scale western or equestrian events.

Familiarity with producers, promoters, and the expectations of this specialized industry is highly valued.

This is not a passive operations role. The General Manager is expected to actively bring new shows, promoters, and recurring events to the venue while ensuring strong on-site execution.

Primary Objective

Increase venue profitability by growing the event calendar and revenue-producing bookings.

Key Responsibilities Revenue Growth & Show Acquisition (Core Focus)

• Proactively source, pitch, and secure new events, promoters, producers, and recurring shows
• Build and maintain relationships with rodeo producers, livestock show operators, concert promoters, trade show organizers, and private event clients
• Identify gaps in the event calendar and actively pursue bookings to fill them
• Negotiate deal terms in coordination with ownership
• Develop repeat business and long-term partnerships

Venue Operations & Event Execution

• Oversee daily venue operations for arenas, barns, stalls, RV hookups, and event spaces
• Ensure events are executed smoothly from load-in to load-out
• Enforce venue policies, contracts, and operational standards
• Serve as on-site decision-maker during events

Note: Food and beverage operations are handled by an on-site restaurant and are not the responsibility of this role.

Team Leadership

• Lead and manage on-site staff and event personnel
• Build schedules, assign responsibilities, and ensure accountability
• Set expectations for professionalism, safety, and guest experience

Financial & Performance Oversight

• Track event performance, staffing costs, and operational profitability
• Monitor KPIs related to bookings, repeat events, and revenue growth
• Identify upsell opportunities related to venue offerings (stalls, RVs, space rentals, sponsorship activations)

Systems & Growth Strategy

• Implement systems to track leads, bookings, and repeat business
• Support marketing efforts by providing promoter insights and sales feedback
• Continuously refine processes that improve efficiency and revenue

Ideal Candidate Profile

• Proven sales-oriented mindset with a track record of booking events or selling venue space
• 5+ years experience in event venues, fairgrounds, arenas, amphitheaters, or related industries.
• Comfortable cold-calling, networking, and closing deals
• Strong communicator who builds long-term relationships
• Entrepreneurial, self-motivated, and results-driven
• Able to work nights, weekends, and event-heavy schedules

Experience with rodeos, livestock, agricultural events, or regional entertainment markets is a requirement

What This Is (and Is Not)

✔ A growth-focused GM role with real authority

✔ A position measured by calendar strength and revenue performance

✘ Not a concessions or food-service role

✘ Not a desk-only administrator

Compensation & Incentives

• Competitive base salary
• Performance-based incentives tied directly to bookings and venue profitability
• Opportunity to grow with an expanding, high-potential venue

Why This Role Is Different

You will have the ability and expectation to materially impact the success of the venue. If you enjoy building relationships, closing deals, and seeing a calendar fill because of your efforts, this role offers both challenge and upside.