Digital Marketing Specialist

ABOUT LOWELL FIVE

With nearly $1.8 billion in assets, over 200 employees and 15 banking center locations throughout the Merrimack Valley and Southern New Hampshire, Lowell Five Bank is honored to play a vital role in the economic vitality of the region. Our employees are engaged in myriad community boards and organizations with the Bank’s support. We are proud of the longevity of our employees, and we are committed to finding new talent for our team.

We offer career development and educational programs to support personal and professional growth along with a benefit package that supports each employee’s best life. For more information, please visit

• Set key metrics and goals for social media activities and develop a strategy by social media channel
• Create and maintain an annual calendar, develop and implement organic social media content for online social platforms including Facebook, Twitter, Instagram, Linked In, You Tube, and online review sites (Google, Yelp, Glassdoor, Indeed, etc.), monitor engagement and manage comments and interactions
• Create assets independently, capture photo and video content including shooting, editing, and publishing short‑form video assets for social media
• Manage the posting of content daily, weekly and in advance to ensure the Bank has relevant, brand‑appropriate content
• Measure effectiveness of efforts and make recommendations that will elevate the perception of the Bank and grow awareness with existing and new audiences
• Create and share social media reports with insightful analytics, make recommendations for future content improvement
• Facilitate the review and approval process of social media content with stakeholders, including Marketing and Compliance teams
• Coordinate with the Bank’s media agency on paid digital campaigns and performance marketing initiatives
• Collaborate with outside agencies, videographers, and designers to produce campaign assets needed for paid digital campaigns
• Repurpose existing content into shareable digital assets
• Implement campaign messaging on various digital platforms, including but not limited to the Bank’s website, online banking, in‑branch plasma screens, and e‑mail
• Utilize website content management system (CMS) to create landing pages for digital marketing campaigns
• Coordinate production of any digital marketing assets to support the Bank’s growth

• BA/BS in marketing, communications, business, or related field preferred
• 3+ years of related marketing experience
• Knowledge of banking/financial services industry and related marketing regulations a plus
• Proficient in all social media platforms with a working knowledge of Meta; experience with social media management platforms, such as Hootsuite a plus
• Comfortable shooting, editing, and publishing short‑form video assets for social media
• Experience with design tools, such as Canva and working knowledge of other software, such as Adobe Premiere, Final Cut, After Effects, Cap Cut, Photoshop strongly preferred
• Excellent written and verbal communication skills, including use of brand tone
• Strong organizational, project management and analytical skills with the ability to provide solutions for problems
• Ability to multi‑task, prioritize, adapt to change, and meet deadlines under variable conditions
• High degree of initiative, dependability, and ability to work independently
• Ability to work on‑site at Corporate Headquarters; local travel may be required for content creation

The annual base salary range for this position is $70,000-$85,000
. This range reflects the Bank’s good faith estimate for this role at the time of posting. The Bank may ultimately pay more or less than the posted range, and the range may be modified in the future. Actual compensation will be determined based on factors, such as but not limited to, relevant education, experience, and skills.