Email Campaign Specialist; Junior

Our client, a retail chain of home improvement and agriculture stores, is seeking an Email Campaign Specialist (Junior) for a 6+ month contract position in Brentwood, TN. This role is hybrid with 4 days per week onsite.

This position supports the Personalization and Deployment team with responsibilities that include executing personalized and automated Emails, SMS, Push Notifications and Direct mail for Customers. This position will partner with multiple departments including Engagement, Data Engineering, IT Marketing, Loyalty Marketing, Market Research and Creative to execute Marketing plans. This position will include campaign management tasks within the Customer Marketing group to drive the yearly roadmap and will assist with the ESP Modernization project that is underway.

• Translate Marketing segmentation strategies & goals from the requirements document into campaign workflows by utilizing critical thinking in the Marketing Automation system.
• Execute, monitor and manage Email, SMS/Push, or Direct Mail campaigns in the Marketing Automation system.
• Manage timelines and task lists in the project management system to ensure all project deadlines are met.
• Partner with IT Marketing, Data Engineering and Engagement to ensure that all business requirements, data and creative needs are defined and available for segmentation and targeting.
• Assist with Campaign Migration between different platforms including requirements scoping, workflow building, QC, parallel testing and launch.
• Track process changes, update and maintain training documents for the Personalization team.
• Lead meetings with internal stakeholders and 3rd party vendors with topics related to campaign development, campaign execution or personalization initiatives.
• Collaborate with Data Science and Analytics Teams to identify test & learn opportunities, build appropriate segmentation, and ensure samples are being held out for A/B Tests.

• 2 years experience in Marketing, Advertising, Analytics, or IT. Understanding of Retail, CPG, or Marketing Agency businesses preferred but not required.
• Education:
  
  Bachelors degree in Business, Marketing, Computer Science or IT. Any suitable combination of education and experience will be considered.
• Experience with Marketing Automation and Campaign Management systems such as Adobe Campaign, Salesforce Marketing Cloud, Zeta Marketing, Braze, Hubspot, Klaviyo.
• Experience with Project Management systems such as Asana, Workfront, Wrike, JIRA.
• Proficiency in Microsoft Office products.
• Outstanding attention to detail and timeline management.
• Ability to work with cross-functional teams to gather necessary information to execute a campaign.
• Experience with SQL a plus.

$41.38 - $42.86