Customer Marketing Manager
Listed on 2026-01-20
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Marketing / Advertising / PR
Ecommerce, Marketing Communications -
Customer Service/HelpDesk
Ecommerce
Revolution Parts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what we call ourselves!). As leaders in providing streamlined, user-friendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, top-notch customer service, and a profound understanding of the automotive market sets us apart.
If you're ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.
The Customer Marketing Manager is responsible for driving customer adoption, retention, expansion, and advocacy through strategic marketing programs. This role sits at the intersection of marketing and customer success and plays a critical role in turning customers into successful users and ultimately champions of the Revolution Parts platform.
Key Responsibilities Customer Campaigns & Lifecycle- Own the end-to-end customer marketing lifecycle from onboarding to expansion with clear campaign objectives tied to retention, satisfaction, and wallet share growth
- Plan and execute strategic marketing campaigns that drive feature adoption, customer engagement, and usage across all post-sale customer segments
- Own customer educational content and transactional communications, ensuring messaging is valuable, relevant, and on-brand
- Drive customer advocacy by identifying champions and creating scalable programs for testimonials, case studies, referrals, event, and peer promotion
- Track, report, and optimize campaign and program effectiveness using metrics like adoption, engagement, NPS, and expansion influence
- Use customer insights and data to refine segmentation, messaging, and program effectiveness
- Collaborate with Implementation, Customer Success, and Support to identify key moments in the customer journey that can be enhanced through marketing
- Partner with Product Marketing and CX to influence messaging and ensure content supports the intended stage and action
- 2–4 years of experience in marketing, with a focus in customer or lifecycle.
- Proven experience owning customer or lifecycle marketing programs at a B2B SaaS company.
- Demonstrated ability to drive measurable outcomes such as feature adoption, upsell influence, or NPS improvement.
- Ability to plan and execute campaigns across email, lifecycle automation, and educational touchpoints.
- Clear understanding of customer personas and how to translate insights into targeted marketing efforts.
- Strong project management skills with the ability to manage multiple initiatives and hit deadlines without micromanagement.
- Excellent communication skills with the ability to influence and align cross-functional stakeholders.
- Customer-centric mindset with a strong sense of empathy and problem-solving ability
- Experience in the automotive or eCommerce industry.
- Familiarity with CX platforms like Churn Zero or Gainsight.
- Experience influencing or collaborating on customer-facing content without owning content creation.
Are you not sure you meet 100% of the qualifications? You should still give it a shot! Research shows that men will apply to a job when only meeting 60% of the requirements, whereas women and members of other underrepresented groups typically only apply when they meet every single requirement. At Revolution Parts, we build tools, products, and our people. We value diversity in backgrounds and thoughts, so take a shot and apply!
Please highlight some of your accomplishments in your resume and cover letter so we can talk about how you can grow with us.
Revolution Parts is proud to provide all full-time Revolutionaries with a comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks. You can learn more about our core-value driven culture at our career page.
Revolution Parts is an Equal Opportunity Employer; we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, gender identity or expression, sexual identity, sexual orientation, age, marital status, family status, genetic information, veteran status, or disability status.
Compensation
The base pay range for this role is $77,000 – $100,000 per year.
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