Partner Acquisition Manager

Job Title: Partner Paid Acquisition Manager

Location: Tempe, Arizona – Hybrid (3 days in office)

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, Life Lock, Money Lion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen.

Our hybrid work model (3 days in the Tempe office) gives us the face-to-face time to collaborate, make quick decisions, and build strong relationships, while still offering flexibility to focus and do your best work.

The Partner Paid Acquisition Manager is a key individual contributor within the Global Partner Marketing team in the Global Marketing Organization (GMO). This role owns strategy and execution for partner-focused paid media and digital marketing acquisition programs that drive B2B demand, grow sales pipeline, and support partner sales performance globally.

You will develop and optimize multi-channel digital marketing campaigns across paid search, display and retargeting, webinars, content syndication, and paid social. Working closely with Sales, Content, Social, Legal, and external agencies, you will deliver cohesive digital programs that attract and convert high-quality B2B prospects. Experience operating in SaaS, partner, or channel marketing environments is strongly valued.

This is an opportunity for a data-driven digital marketer to shape and scale partner-focused acquisition programs on a global stage. You will play a critical role in driving demand, fueling pipeline, and strengthening our partner ecosystem while working with a collaborative team at the forefront of Cyber Safety and B2B marketing innovation.

• Develop and execute B2B paid acquisition strategies across paid search, display and retargeting, webinars, and third-party sponsor ships
• Build media plans, define clear performance metrics, and manage ongoing optimization to drive qualified leads and sales pipeline
• Conceptualize, launch, test, and optimize paid social campaigns, primarily via Linked In
• Design and execute structured testing across audiences, creative, offers, and landing pages to improve conversion performance
• Develop and manage partner-focused organic and paid social content calendars
• Approve, schedule, publish, and track posts using tools such as Asana, Khoros, and Hub Spot
• Use intent data and account lists (e.g., 6sense or Sales inputs) to design coordinated account-based programs
• Generate regular performance reports and communicate insights and recommendations to senior sales leaders and stakeholders
• Develop and manage digital channel budgets and monitor investment efficiency
• Contribute to broader online marketing initiatives including content marketing, webinar programs, and email marketing

• Bachelor’s degree in marketing, Communications, or a related field preferred

• 7+ years of paid acquisition experience
• Strong background in B2B demand generation and multi-channel campaign management

• Hands-on…