Digital Media Specialist

I am working with one of the largest public universities in the United States, looking to add a Digital Media Specialist to their team!

Location:

Tempe, AZ - 3 days a week onsite

Hours:

20 hours to start and ramp up to 40 hours down the road

Contract Duration: 4 months with high potential to extend/convert

Pay Rate: $35-40/hr

• Develop, manage, and execute effective digital media plans for units/colleges across the university that meet and exceed client advertising related business goals
• Build and maintain media plan flowcharts and/or presentations
• Execute digital media campaigns for multiple units including PPC search and social across Facebook, Linked In, Snapchat, Tik Tok, Google, Bing as well as site direct buys
• Understand, set up, and manage new and existing Paid Search and Social campaign components including, but not limited to, ad copy, bid prices, cost per conversion, cost per click, keyword research, attribution, etc.
• Optimize PPC self-serve campaigns against KPIs such as lead volume, site traffic, reach, CPA, CPM, viewability or offline results

• 2+ years of paid media experience
• Bachelor's Degree
• Knowledge of digital media technologies and tag management
• Google Analytics/Ads and Blueprint Certifications are nice to have