Analyst II, Marketing Analytics

What’s Under the Hood

Drive Time Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find Drive Time’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship now or in the future are not eligible for hire at this time.

In short, as an Analyst II, Marketing Analytics – Paid Social, you’ll be a key player on Drive Time’s performance marketing team, owning the strategy, execution, and optimization of our paid social campaigns. You’ll bring analytical horsepower, platform expertise, and a test‑and‑learn mindset to help us drive efficient customer acquisition and engagement.

You’ll be joining a team dedicated to building a world‑class marketing strategy by leading in innovation, automation, and data‑driven decision making. We’re a small team that packs a big punch, and we’re looking for someone who can take our paid social efforts to the next level.

In long, our Analyst II, Marketing Analytics – Paid Social is responsible for:

• Managing and optimizing paid social campaigns across platforms with a focus on ROAS, CPA, and customer acquisition.
• Building and refining audience strategies including custom audiences, lookalikes, and retargeting.
• Designing and executing A/B tests for creative, copy, and targeting strategies.
• Partnering with creative teams to develop high‑performing ad assets based on data insights.
• Analyzing campaign performance using SQL, Excel, and Meta Ads Manager.
• Developing dashboards and reports to monitor performance and identify trends.
• Collaborating with cross‑functional teams to align paid social efforts with broader marketing and business goals.
• Collaborate with BI and Data Science teams to enhance the data ecosystem supporting campaign optimization and performance insights.
• Exploring new paid social platforms and emerging ad formats to expand reach and efficiency.
• Communicating insights and recommendations to senior leadership and stakeholders.

• Analytical mindset:
  You love digging into data and uncovering actionable insights.
• Meta advertising expert:
  You know your way around Ads Manager and understand how to drive performance.
• Strategic thinker:
  You can connect campaign tactics to business outcomes.
• Creative collaborator:
  You know how to translate data into creative briefs and feedback.
• Intellectual curiosity:
  Why? What? How? Do you find yourself always wanting to learn more and broaden your knowledge base? If so, this could be the role for you.

• 1+ years of experience in paid social advertising, with a strong focus on Meta platforms.
• Strong proficiency in SQL, Excel, and Sigma. Python is a plus.
• Experience with campaign planning, budget management, and performance reporting.
• Quantitative degree preferred (e.g., economics, analytics, marketing science, computer science).
• Proven track record of driving measurable results through paid social campaigns.
• Comfortable working in a fast‑paced, data‑driven environment.

• We
  take a hybrid work approach
  , finding balance between the benefits of in‑person and work‑from‑home environments. This position has an on‑site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! Drive Time Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top‑tier healthcare coverage.
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long‑term disability…