Physician Outreach Liaison Manager

Physician Outreach Liaison Manager

American Vision Partners (AVP) partners with respected ophthalmology practices to provide high‑quality patient care. We are focused on building the nation’s largest and most comprehensive eye care practices across Arizona, New Mexico, Nevada, California and Texas.

The Physician Outreach Liaison Manager leads strategic outreach initiatives to strengthen relationships between our eye‑care providers and the broader medical community. The role manages a team of liaisons, develops relationship‑building strategies, improves engagement with outside providers, analyzes referral trends, and ensures smooth communication between referring offices and internal clinics. Success is defined by increased specialty referrals, physician engagement, compliance assessments, and measurable growth in patient volume.

• Build, maintain, and expand strong relationships with referring physicians, optometrists, and medical practices.
• Lead strategic visit planning for the liaison team to ensure high‑value sales outreach efforts.
• Represent the organization at professional events, medical meetings, and community engagements.
• Identify referral barriers, provide sales opportunities and solutions, and provide sales training to meet referral growth targets.
• Manage a defined territory or strategic list of accounts while mentoring and developing physician outreach liaison staff to achieve referral KPIs.
• Set weekly/monthly/quarterly outreach goals and track performance against growth targets.
• Conduct routine field ride‑alongs and provide structured coaching and feedback.
• Recruit, onboard, and train new liaisons, ensuring strong brand and clinical knowledge.
• Remain educated on AVP Compliance Parameters and support compliance for all liaisons, coordinating with the AVP Compliance Office.
• Analyze referral trends, outreach effectiveness, and competitive activity.
• Use CRM/data platforms to track visits, lead sources, outreach touches, and referral volume.
• Build monthly performance reports for leadership, highlighting wins, risks, and opportunities.
• Collaborate with marketing, operations, and AVP leadership to forecast referral needs and identify service gaps by market.
• Partner closely with surgeons and clinical teams to communicate referral expectations and feedback.
• Work with marketing to develop outreach materials, campaigns, and physician education assets.
• Support new provider onboarding and off‑boarding, location openings, and specialty service line growth initiatives.
• Conduct regular meetings with the AVP Compliance Office as scheduled.

• Bachelor’s degree in business, marketing, healthcare administration, or related field (preferred).
• 5‑7+ years of healthcare or eye care sales experience, physician liaison, or practice‑development experience.
• 2+ years of leadership experience managing a field‑based team.
• Strong understanding of healthcare or eye‑care referral pathways and medical office dynamics.
• Ability to analyze data, set strategy, and drive measurable performance.
• Excellent relationship‑building, communication, and presentation skills.
• Comfortable traveling regionally by small aircraft – 50–70% field‑based presence.

Medical and dental insurance, significant eye care discounts, child care assistance, pet insurance, continuing education funds, 401(k), paid holidays, PTO, sick time, and opportunity for growth.