Digital Marketer

Job Description

Red Ember Recruitment is seeking a skilled and dynamic Digital Marketer to join our client’s team in Midrand. The successful candidate will be responsible for the planning, execution, and management of end-to-end digital marketing campaigns across multiple platforms.

SEO Management

• Conduct keyword research and build seed lists for campaigns and content alignment.
• Optimise on-page elements (meta tags, titles, descriptions).
• Perform technical SEO audits and implement corrective actions.
• Develop backlink strategies and identify high-authority link-building opportunities.
• Maintain and optimise local SEO profiles (Google My Business).
• Produce monthly SEO reports with insights and recommendations.
• Tools: GA4, Tag Manager, Search Console, Merchant Center, GMB, SEMRush, Screaming Frog.

Google Ads Management

• Set up and manage Google Ads accounts and perform keyword strategy.
• Build and manage campaigns with targeted goals and budgets.
• Implement conversion tracking and ensure accurate data reporting.
• Monitor and optimise weekly for performance and ROI.
• Produce detailed monthly Google Ads reports.
• Tools:
  Google Ads, Tag Manager, Merchant Center, GMB.

Organic Social Media Marketing

• Create monthly content calendars with platform-specific posts.
• Produce high-quality written, visual, and video content.
• Manage engagement, community interactions, and queries.
• Conduct trend analysis for actionable strategy updates.
• Deliver monthly performance reports.
• Tools:
  Facebook, Instagram, Linked In, GMB, Whats App, SEMRush.

Paid Social Media Marketing

• Brief and execute ad creatives aligned with campaign objectives.
• Develop and manage paid social campaigns across Facebook, Instagram, and Linked In.
• Optimise campaigns for CPC, CTR, ROAS, and other key metrics.
• Produce monthly reports on paid social performance.
• Tools: FB/IG/Linked In Ads Manager.

Content Production

• Plan, produce, and schedule platform-specific content (blogs, social posts, video scripts).
• Work with the design team to deliver high-quality visuals.
• Ensure SEO best practices are applied to all content.
• Load and publish content across websites and social platforms.
• Track performance metrics (traffic, engagement, conversions).
• Tools: AI tools, Google Workspace, You Tube.

Reporting & Analytics

• Compile performance reports across all digital marketing streams.
• Use tools such as Google Analytics, SEMRush, and Hootsuite for KPI monitoring.
• Provide actionable insights based on data patterns and trends.
• Tools:
  Whatagraph.

General Responsibilities

• Stay updated on digital marketing tools and trends.
• Ensure timely, high-quality delivery of all tasks.
• Maintain accurate tracking across platforms.
• Collaborate with strategists, designers, and operations teams.
• Support client communication and reporting.

Requirements

• Diploma or degree in Digital Marketing or equivalent.
• Experience with:
  Google:
  Analytics, Search Console, Google Business, Ads, Merchant Center, Tag Manager, You Tube.
• Social:
  Facebook, Instagram, Business Manager, Linked In & Campaign Manager.
• Demonstrated experience managing multi-platform digital campaigns.
• Proficiency in content management systems, analytics tools, and ad platforms.
• Advantageous:
• Knowledge of SEO tools (SEMRush, Screaming Frog, etc.).
• Basic website development & design understanding (HTML5, Shopify, Word Press, Wix).

Requirements
Diploma or degree in Digital Marketing or equivalent.

Experience with :
Google:
Analytics, Search Console, Google Business, Ads, Merchant Center, Tag Manager, You Tube. Social:
Facebook, Instagram, Business Manager, Linked In & Campaign Manager. Demonstrated experience managing multi-platform digital campaigns. Proficiency in content management systems, analytics tools, and ad platforms. Advantageous:
Knowledge of SEO tools (SEMRush, Screaming Frog, etc.). Basic website development & design understanding (HTML5, Shopify, Word Press, Wix).