Commercial Marketing Executive

JOB TITLE: Commercial Marketing Executive

SITE

LOCATION:

Telford / Hybrid

HOURS: Monday – Friday : 8.30am - 5.00pm

REPORTS TO: Head of Marketing / Head of Commercial

Develop, own and execute the Specification marketing strategy for Epwin Window Systems, aligning with our Specification Sales Team and overall business objectives.

• Create activity plans to support Specification Sales Team objectives and provide regular updates on performance
• Manage the Approved Commercial Partner Scheme, create and deliver a value proposition that its members see added value in. Identify and target opportunities to grow the scheme membership, and extend products and services to increase appeal
• Create and manage all Specification collateral, both print and online, and ensure content is correct and up to date.

Manage specification platforms and provide Specification Sales Team with leads

• Create KPIs for measuring success in your role and report them monthly
• Organise and attend relevant events
• Support Specification Sales Team as and where necessary

• Manage, record, assign and track specification leads via CRM platform

• Plan, execute, and monitor integrated marketing campaigns across digital and traditional channels.
• Liaise with internal teams and external agencies to ensure timely delivery of campaign assets.

• Create and manage content for brochures, websites, email newsletters, and social media.
• Ensure consistent brand messaging across all platforms.

• Organise and support shows, exhibitions, and promotional events.
• Coordinate logistics, promotional materials, and post-event analysis.

• Collaborate with the Specification Sales Team to develop relevant marketing collateral and tools.
• Communicate campaign objectives and provide materials to support lead generation.

• Track campaign performance using analytics tools.
• Provide regular updates and recommendations to senior management.

• Degree in Marketing, Business, Communications, or related field
• 2+ years of experience in a marketing role, ideally within manufacturing and / or specification background
• Strong written and verbal communication skills.
• Proficiency in marketing software (e.g., CRM, CMS, Google Analytics).
• Excellent organisational and project management skills.
• Creative thinking and attention to detail
• Experience working with technical or industrial products.
• Ability to work independently and as part of a cross-functional team

Action-Oriented – Demonstrates the ability to address challenges and opportunities promptly, ensuring timely and effective solutions.

Results-Driven – Confident and decisive, consistently seeking ways to improve performance and challenge conventional methods to achieve measurable outcomes.

Exceptional Communicator – Clear and concise in both written and verbal communication, able to engage effectively with stakeholders at all levels, including customers, suppliers, and internal teams.

Strategic Agility – Quickly recognises changing market dynamics and responds with innovative strategies to maintain competitive advantage.

Commitment to High Standards – Motivated to raise benchmarks, challenge inadequate solutions, and deliver excellence in all aspects of the role.

Integrity and Trust – Upholds the highest standards of honesty, transparency, and loyalty, fostering a culture of openness and accountability.