Digital Marketing Manager

My Client is currently recruiting for an experienced Digital Marketing Manager based in Telford to join a growing team in a pivotal, senior role. This is an opportunity for a commercially minded digital leader to take ownership of online performance, directly influencing growth, visibility, and revenue.

This is an office based role.

Salary dependent on experience

Hours of work – Monday – Friday 9am – 5pm

20 days annual leave + bank holidays

Company contributed pension scheme

Life Assurance

Training courses and events

Free tea, coffee, fruit and snacks

On-site gym equipment

Free parking

Reporting to the Sales & Marketing Director, you will lead our marketing team, manage agency partners, and drive strategy across ecommerce, marketplaces, and digital channels. While the role is primarily digital-focused, you will also collaborate with the Business Development Manager to ensure offline activity supports wider business objectives.

You’ll shape digital strategy end-to-end, from performance marketing and CRO through to marketplaces, SEO, and customer experience. You’ll have the autonomy to test, learn, and implement improvements quickly.

This position combines hands-on delivery with leadership, allowing you to both execute and build a growing marketing team. You’ll work closely with senior stakeholders, directly influencing commercial decisions and seeing the real impact of your work on business performance.

Responsibilities:

Strategy & Performance

* Plan, develop, and implement effective digital marketing strategies

* Own performance metrics across all online channels including Shopify websites, Amazon, and eBay

* Monitor and report on KPIs including conversion rate, CAC/ROAS, AOV, and repeat purchase behaviour

* Analyse trends and identify opportunities to drive traffic and revenue growth

Website & CRO

* Identify UX, messaging, and checkout funnel drop-offs to improve conversion rates

* Deliver high-impact improvements using Shopify apps, heatmaps, and on-site feedback tools

* Oversee SEO activity including audits, testing, and optimisation to improve discoverability and domain authority

Marketplaces & Channels

* Create, manage, and optimise listings across all online marketplaces

* Manage external agencies responsible for PPC and email marketing, ensuring activity aligns with KPIs and wider strategy

* Research and implement email automation and lifecycle marketing opportunities

Leadership & Collaboration

* Directly manage and mentor a Marketing Executive and future team members

* Work cross-functionally to resolve issues, improve processes, and enhance the customer experience

* Review and improve offline marketing activity to support B2B and government sales growth

Experience and Skills:

* Proven experience in digital marketing within an ecommerce environment

* Strong commercial mindset with the ability to turn data into actionable insight

* Hands-on experience with Shopify, Google Analytics, and paid media platforms advantageous

* Strong commercial mindset with the ability to turn data into actionable insight

* Excellent analytical, organisational, and communication skills

* Awareness of current online marketing concepts, strategy and best practice

* Experience managing or mentoring team members is desirable but not essential

Contact Alex at Major Recruitment Telford for further information

We will carefully consider your application and advise you as to whether we are able to progress with your application, within 3 working days. If you do not hear from us within this time, your details will not be retained. If you're not successful on this occasion, please continue to apply to future roles that we advertise.

Major Recruitment are an employment agency working on behalf of our clients. Should you be seeking a new permanent position, temporary assignment or contract, you will find our staff professional and courteous, and our interview process straight forward. We are located in thriving Telford and we focus on jobs in Shropshire, Staffordshire, North Wales and Wolverhampton. Major Recruitment specialise in industrial, commercial, driving and technical recruitment.

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