Digital Performance Leader

Every good story starts with a Billy. Help Billy journey to homes around the world. Find out how you can make an impact on millions.

• Analyze on-site and off-site performance to understand customer journeys, behavior and digital touchpoints. Continuously identify opportunities for innovation and improvement in digital performance strategy
• Develop and deliver comprehensive performance reports and dashboards for IKEA digital platforms (website, app, social media and third-party platforms)
• Translate performance data into insights and recommendations to enhance user experience and engagement
• Define and align KPIs with internal stakeholders (Marcom, Loyalty and other Marketing functions) to strengthen overall digital performance
• Drive SEO & SEM strategies to improve organic visibility, paid search performance and conversion impact
• Optimize digital investment by tracking performance metrics such as CTR, CPA, ROAS, CPC and conversion rate. Ensure accuracy, consistency and reliability of data reporting and analytics
• Collaborate with implementation and technical teams to align metrics with development capabilities. Present performance insights clearly to internal and external partners with actionable recommendations

• Has strong interest in home furnishing and retail with the ability to identify IKEA values and ways of working
• Brings proven experience in digital performance marketing, analytics and data-driven decision making
• Demonstrates strong analytical and problem-solving skills with the ability to translate complex data into meaningful insights and clear visual reports. Thinks strategically while remaining hands-on in execution and optimization
• Confident in communicating performance insights to stakeholders at all levels, including senior management
• Shows curiosity towards the digital landscape and continuously seeks better ways to improve business impact. Adaptable to new tools, technologies and evolving digital trends
• Self-driven
  , commercially minded and motivated to deliver measurable results. Works effectively under pressure with flexibility and simplicity