Area Representative

Candidates should ideally be based in either Tampa or Orlando, Florida. The territory will primarily cover these areas and North Florida. Candidates MUST be willing to travel 4 to 5 days a week and be comfortable with 8 to 10 overnight stays per month.

• Health, dental, and vision benefits
• Generous PTO plan
• Monthly car allowance + gas card
• Company-shared bonus pool

• Identify and target small and regional businesses not currently stocking company products, including electrical supply houses, lumber yards, hardware stores, and local grocery chains
• Actively pursue and close new stocking locations through in-person sales visits within the assigned territory
• Partner with an Inside Sales Representative to schedule appointments and advance opportunities
• Achieve monthly targets for new stocking locations added
• Exclude Nationally Planogrammed Accounts (NPAs) such as Home Depot, Walmart, Costco, and similar national retailers

• Transition newly identified and qualified accounts to the designated Inside Sales Representative or Account Management team
• Ensure all customer details, documentation, and account information are accurately communicated for a smooth handoff
• Maintain direct ownership of select accounts when decisions are made locally or when a corporate buying office is not involved

• Convert nationally set but locally non-stocking locations into active stocking locations
• Work with accounts such as Ace Hardware, Napa, City Electric, and similar retailers to secure local inventory commitments
• Increase product availability and sales velocity at converted locations

• Maintain adequate inventory of product samples and point-of-purchase (POP) materials to support territory needs
• Build strong relationships with store and branch personnel to reinforce brand loyalty and long-term partnerships
• Secure off-shelf displays, preferential placement, and promotional support using effective selling and negotiation skills
• Ensure products are properly stocked, merchandised, and replenished
• Upsell products at every visit and introduce additional SKUs and display opportunities
• Perform product demonstrations and participate in in-store events to drive brand awareness and customer engagement
• Ensure execution of promotions planned at the headquarters level
• Maintain existing accounts as active stocking locations and develop store managers into strong brand advocates

• Log daily sales activities, account updates, and territory progress in Salesforce
• Track pipeline activity and report on new account conversions and performance against monthly and quarterly goals
• Review reporting tied to NPAs to ensure effective servicing and territory coverage
• Support customer-facing events such as trade shows, table days, and regional promotions
• Assist with special projects and initiatives that support company growth
• Represent the company professionally at all times, adhering to business-appropriate appearance and attire standards
• Balance responsibilities with an initial focus of 70% sales and 30% merchandising, which will gradually shift to 70% merchandising and 30% sales as the territory matures and grows

• Experience in territory sales, business development, or retail merchandising, preferably within the CPG industry
• Strong understanding of retail operations, product placement, and relationship-based selling
• Proven success in identifying opportunities and driving measurable growth
• Excellent communication, organization, and time-management skills
• Proficiency in Salesforce and Microsoft Office Suite
• Self-motivated and comfortable working independently while traveling within an assigned territory