Area Marketing Specialist

Overview

Our Tampa/Clearwater area is seeking an exceptional Area Marketing Specialist to join our busy team to support our partner practices. The Area Marketing Specialist will assist in managing the company’s internal and industry events. The role requires an organized multi-tasker who can handle many diverse projects at once and meet tight deadlines. Daily activities focus on event planning and execution, including sharing content on social media.

The ideal candidate will have experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.

You will ensure excellent patient service and implement the right processes and practices across the organization. You should be ready to mentor team members, improve the patient experience, and implement best practices across all levels by including the following:

• Execute in-person referral outreach in line with the marketing strategy
• Develop a marketing communications plan including strategy, goals, tactics and budget
• Build relationships with existing and new patient referral sources to increase patient volumes
• Define and direct social media strategy and content to engage with referring general dentist offices and patients
• Structure and execute referral marketing plans, including leadership of in-person visits to referring dentist offices for all assigned locations
• Determine effective communications and drop-off gifts for various dental offices based on revenue from referrals
• Purchase or create drop-off items (e.g., gift baskets) and coordinate other in-office appreciation events
• Develop and execute referral-related events (e.g., lunches, offsite appreciation events)
• Develop local media relations strategy for high-level placements in local media
• Manage local digital media assets, including the locations website and social media accounts
• Coordinate all public relations activities as needed
• Monitor, analyze and communicate marketing results on a monthly basis
• Develop and maintain understanding of industry and local market trends affecting patient flow and adjust marketing changes accordingly

As an essential member of the team, you will help facilitate/coordinate other responsibilities as assigned.

You are a resourceful area marketing specialist who loves building relationships via multiple channels (in-person, digital, and print). You are excited by helping patients, and you are kind, collaborative, and proactive in adapting to shifting priorities.

You also have the following:

• 3+ years of face-to-face marketing
• 5-8 years of experience in healthcare, referral-based marketing, and/or sales
• BA/MA degree in Marketing, Advertising, Communications or a related discipline
• Proven track record designing and executing successful marketing campaigns at a local level
• Prior experience within the dental industry preferred; experience within specialty dentistry a plus
• Prior B2C and B2B marketing experience preferred
• Solid experience with social media including Facebook, Linked In, etc.

If this sounds like you, you will fit right in with the team!

A career with us involves working with stakeholders in the future of specialty dental care. Team members including Dental Assistants, Sterilization Technicians, Specialists, Office Managers, and Patient Care Coordinators collaborate to improve patient care and clinical results.

We strive to build an environment where employees from all backgrounds are valued and respected, with opportunities to succeed. You will find a culture of continuous learning and a commitment to supporting our team members in all aspects of life.

• Potential 5% Bonus
• BCBS High Deductible & PPO Medical insurance Options
• VSP Vision Coverage
• Principal PPO Dental Insurance
• Complimentary Life Insurance Policy
• Short-term & Long-Term Disability
• Pet Insurance Coverage
• 401(k)
• HSA / FSA Account Access
• Identity Theft Protection
• Legal Services Package
• Hospital/Accident/Critical Care Coverage
• Paid Time Off
• Diverse and Inclusive Work Environment
• Strong culture of honesty and teamwork

Position Base Pay Range: $60,000 USD - $65,000 USD

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