CPG Marketing Manager

Next Path Career Partners is currently seeking a Marketing Manager to join our client’s team in Tampa, FL
. This is an on-site direct hire position.

SALARY: $110,000 (depending on experience) plus bonus

Unfortunately, at this time our client is unable to sponsor or transfer visas. Only candidates authorized to work in the US without sponsorship should apply.

• 3-5 years of marketing management experience in CPG or advertising agencies
• Experience with retail media platforms such as Circana or SPINS, Google Paid Search, Instagram, Tik Tok, and Meta platforms
• Bachelor’s degree in Marketing or related field; MBA preferred
• Strong understanding of CPG marketing tactics and fundamentals
• Excellent project management and analytical skills, with experience analyzing retail and media data
• Familiarity with new product commercialization processes
• Ability to manage multiple projects and meet deadlines
• Experience with Adobe Photoshop (a plus)
• Proven success in delivering measurable results
• Strong interpersonal and presentation skills, confident in engaging senior leadership

• Lead the development and execution of brand campaigns to increase awareness and affinity
• Collaborate with creative agencies and partners to deliver impactful campaigns
• Manage social media strategies, including content calendars and consumer engagement
• Support strategic planning through analysis of business performance and market trends
• Develop and execute new product launch strategies, working with cross-functional teams
• Analyze KPIs and metrics to optimize media performance, including testing and adjustments
• Partner with sales to craft compelling product stories leveraging consumer insights
• Oversee influencer strategy, identifying and recommending suitable influencers to maximize reach
• Drive innovation by understanding consumer needs and contributing to ideation sessions
• Continuously monitor and optimize media mix to meet campaign benchmarks

Next Path is a candidate centric recruiting firm focused on your career goals to help you find your next path! Our team of professional recruiters have over 80 years of combined experience to help you navigate a job change. Our clients span local and national with roles in sales, creative, marketing, and staffing on a direct, contract-to-perm, and contract (project) basis.

If the position above doesn’t appear to fit, we do have a host of clients with roles that could be a match and not every position will be posted. Feel free to reach out to find a better match by emailing your resume to  for a recruiter to engage.

We are an Equal Opportunity Employer.

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