Senior Director, Go-To-Market & Campaigns, Brand

Position: Senior Director, Go-To-Market & Campaigns, Pfizer Brand
** ROLE SUMMARY
** driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. The Senior Director, Go-to-Market and Brand Campaigns is a senior leader who plays a critical role in shaping and executing Pfizer’s most strategic brand and commercial initiatives. This position This role is the cornerstone of our enterprise marketing engine. It is responsible for driving the vision, strategy, and execution of campaigns that shape public perception, deepen stakeholder trust, and accelerate business growth across global markets.

This visionary leader will work closely with U.S. Business Presidents and their leadership teams to deliver measurable business impact for the Pfizer Brand and Oncology therapeutic areas. They will lead the launch of programs, platforms, and campaigns that engage millions of people. As an executive steward of the Pfizer brand, they will translate complex healthcare narratives into compelling and actionable brand experiences.

Reporting to the Vice President, Head of Brand Campaigns in the Chief Marketing Office, the Senior Director will manage a high-performing team of marketers and collaborate with cross-functional teams, agency partners, and senior stakeholders. The role demands creativity, strategic precision, and a strong sense of purpose to ensure every campaign delivers measurable impact and cultural relevance.
** ROLE RESPONSIBILITIES*
* ** BASIC QUALIFICATIONS
** Bachelor’s degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award-winning agency leading integrated campaigns for global brands. Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus. Proven ability to extract insights from audience needs and translate them into impactful strategies and results. Demonstrated success in launching breakthrough advertising and brand activations at a multinational company.

Global experience across markets and cultures preferred. Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization. Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships. Thrives in a high energy environment and works effectively in unchartered territory.

Ability to drive team to results, take accountability and meet deadlines. Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance.
* Deep understanding of the healthcare ecosystem and Consumer / HCP journeys across Therapeutic Areas.
* Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
** EEO & Employment Eligibility
** Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  

Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States.

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Pfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and potential to transform millions of lives. We’re looking for new talent to join our global community, to unearth new innovative therapies that make the world a healthier place.
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