Director, Brand Strategy

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United States - New York - New York City:
United States - Florida - Tampa:
United States - Massachusetts - Cambridge:
United States - Pennsylvania - Collegevilletime type:
Full time posted on:
Posted Todayjob requisition :
4950432
** ROLE SUMMARY
** The Brand Strategy and Campaigns team at Pfizer is responsible for driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. Reporting to the Vice President, Head of Brand Campaigns, the Director, Brand Strategy is a unique opportunity for a dynamic and ambitious marketing strategist – who deeply understands the healthcare ecosystem, consumer and HCP journeys, and integrated marketing planning – to shape the future of a Fortune 100 Brand.

This leader is responsible for developing and launching core strategies for Pfizer Brand and key therapeutic areas. They will wield data and insights, as well as cross-industry perspectives, and translate them into compelling brand platforms that drive awareness, trust and meaningful engagement. The ideal candidate is an innovative marketer who deeply understands consumer behavior, has a proven track record of best-in-class storytelling and can drive standards and change effectively.

They are data-obsessed, seeking new ways to use information, tools and cutting-edge technologies to identify and/or craft new opportunities for the Pfizer Brand and deliver incremental value to the business.

This role requires a candidate who can navigate broad and focused views of Pfizer’s global markets to launch new initiatives, such as developing and testing advertising hypotheses in market, finding opportunities to engage with cultural trends or incubating and scaling new creative approaches with agency partners and more. The Director, Brand Strategy, will also establish and track performance metrics for all Pfizer Brand initiatives, partnering closely with Media & Global Analytics teams, ensuring that all initiatives deliver on business goals and strategic priorities.

They will collaborate with the Pfizer Brand Operations Lead to steward annual and quarterly planning processes across Pfizer Brand initiatives.
** ROLE RESPONSIBILITIES
*** Lead the development of integrated Brand strategies that align with Pfizer’s enterprise narrative, scientific priorities, and business objectives—spanning corporate, therapeutic area, and unbranded initiatives.
* Synthesize brand, audience, and competitive insights into actionable strategies that inform campaign development, brand acts, and long-term equity building
* Define and track performance metrics in partnership with Global Media & Global Analytics, including establishing and scaling frameworks, dashboards, and ROI measurement
* Develop and manage compendium of Pfizer Brand market research and hone best practices, resources and execution with Market Research lead
* Drive annual operating planning for the Pfizer Brand, including strategic prioritization, resource allocation, and alignment with enterprise goals with Director, Brand Operations
* Develop and test marketing hypotheses in market, using real-time data to validate assumptions, refine messaging, and optimize performance
* Incubate new marketing models, working closely with Pfizer Brand and CMO leaders to deliver incremental business value; may include developing new creative platforms or approaches, advertising models or integrated media planning
* Oversee cross-functional teams and agency partners to deliver integrated, breakthrough project work
* Lead strategic initiatives such as patient storytelling, brand equity tracking, and segmentation frameworks that scale across therapeutic areas
* Mentor and develop junior team members, fostering a culture of strategic thinking, innovation, and operational excellence across the Brand Campaigns team
* Help Campaigns leaders identify and establish valuable Brand Act and / or Brand Partnership opportunities that connect patients and HCPs
* Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise…