VP of Marketing

Overview

VP of Marketing – Sonex Health. Company:
Sonex Health. Sonex Health is revolutionizing the treatment of common orthopedic conditions with its innovative ultrasound-guided therapies. The company specializes in minimally invasive procedures for carpal tunnel syndrome and trigger finger, utilizing its proprietary Micro Knife technology. Procedures can be performed in a doctor's office, offering faster recovery and quicker return to daily activities, with a cost-effective alternative to traditional surgery.

Why You Should Join Us

This is a VP of Marketing role at Sonex Health's HQ in Minneapolis. You will be reporting to the Chief Commercial Officer. In this critical role as Sonex Health prepares to scale commercial activities, the VP of Marketing will be responsible for developing and executing the marketing strategy and tactics to accelerate physician adoption, expand utilization, and drive market demand, while measuring success in support of our vision, mission, and values.

This position requires a passion for patients, technology, clinical & scientific data, and innovative healthcare marketing. The VP of Marketing will lead the broad marketing organization, including the Downstream, Upstream, and Market Development teams. This position will closely collaborate with the cross-functional executive leadership team, as well as have direct interaction with Sonex Health’s Board of Directors.

As a VP of Marketing you will:

• Team Leadership: Build, lead, develop and retain a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Lead by example!
• Strategy & Execution: Develop and execute comprehensive marketing strategies to drive physician adoption and utilization.
• Direct-to-Consumer (DTC) Campaigns: Lead, develop and execute comprehensive DTC campaign strategies.
• Messaging & Channels: Collaborate with internal and external partners to ensure core messages are effectively and consistently communicated through the field team and healthcare provider (HCP) channels (web, email, trade shows, social/digital, peer to peer).
• Market Segmentation: Develop market segmentation strategies that differentiate key motivators and accelerators for each customer segment.
• Market Research & Strategy: Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Product & Pipeline: Lead pipeline prioritization strategy and product development execution.

• Market Development: In collaboration with the Market Development team, expand patient access to therapy options and drive utilization; lead community engagement strategies including DTC and HCP focused programs.

• Functional Leadership: Utilize KPIs across all programs to measure success; develop and adhere to budget to align with corporate goals and objectives; demonstrate leadership across cross-functional teams.

• Physician & Society Engagement: Build rapport with physician and administrative society leadership; develop and execute physician training and education (e.g., MSK Ultrasound Forum, Regional Mini-Fellowship Programs); lead strategy and presence at annual society meetings and other educational programs.

• Brand Management: Oversee brand development and positioning, ensuring consistent messaging across all channels and touchpoints.

• Digital Marketing: Lead digital marketing initiatives, including social media, content marketing, SEO, and online advertising, to engage target audiences and drive leads.

• Clinical Marketing: Partner with clinical team on publication strategy and content to drive adoption and utilization.

• Bachelor’s Degree from an accredited college/university.
• 8-10 years of related experience in the medical device industry.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and revenue.
• Strong leadership and management skills, with the ability to build and motivate high-performing marketing teams.
• Master’s Degree; MBA preferred.
• Demonstrated success in rapidly commercializing disruptive office-based technology.
• Excellent communication and interpersonal skills, with the ability to effectively engage and influence internal and external stakeholders.
• Flexible and adaptable to changing environments and priorities.
• Strong planning, problem-solving and decision-making skills.
• Works with a sense of urgency on all projects.
• High level of professionalism.

Compensation:

• Base: $200-250k base salary, flexible depending on experience
• Variable: 20%
• Total Comp: $240-300k

Other Benefits:

• All expenses reimbursed
• Flexible policy, expensed through Concur
• Full health benefits, great benefits
• 401k