Senior Paid Media Strategist

Digital Paid Media Strategist

Spinutech is seeking a Digital Paid Media Strategist to be part of our growing team. The strategist will be responsible for creating, maintaining and analyzing paid search campaigns across a variety of clients and industries. In this role you will be required to provide a proactive service level to clients, maintain and grow strong relationships with those clients, and grow business within existing customers.

• Plan, design, and build highly scaled paid search ad campaigns across multiple platforms
• Monitor and manage multiple client campaigns as they relate to program goals and objectives
• Proactively expand and improve ad campaigns based on client business needs
• Provide ongoing analysis of campaigns, visibility and traffic metrics
• Conduct keyword research and additions to new and existing campaigns
• Conduct ad-copy adjustment and testing according to best practice
• Manage landing page optimization and tracking URLs
• Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
• Perform competitive search analysis
• Assist in the development of ongoing departmental strategies and processes

• 5+ years of paid search/SEM marketing experience desired (agency experience a plus)
• Ability to analyze data and trends to continually optimize media accounts for efficient ROI
• Expertise with SEM bid management platforms and demand-side platforms for display are a plus
• Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)
• Strong understanding of Google Analytics and Google Tag Manager
• Keyword research and experience estimating campaign size and budget
• Detailed report creation for paid campaigns
• Excellent interpersonal skills, including strong written and verbal communication skills
• Strong attention to detail, problem-solving, and time management skills
• Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must

• Mid-Senior level

• Full-time

• Marketing

• Advertising Services and Marketing Services

• Medical insurance
• Vision insurance
• 401(k)
• Paid paternity leave
• Paid maternity leave