Lead Video Ad Copywriter

Lead Video Ad Copywriter

Launch Potato is a profitable digital media company reaching over 30M monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State .

As a remote-first team spanning 15+ countries, we offer a high-growth, high-performance culture with speed, ownership, and measurable impact driving success.

Base salary $110,000 – $135,000 per year, plus profit‑sharing and competitive benefits.

• Brand Strategy & Creative Excellence
  • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
  • Develop, refine, and scale positioning playbooks for high‑performing, conversion‑focused copywriting.
  • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts.
• Copywriting Leadership in Performance Marketing
  • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
  • Analyze campaign data, identify top‑performing messaging patterns, and guide ongoing optimizations.
  • Meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
  • Write high‑impact copy for key campaigns and rapid‑test environments.
• Innovation & Opportunity Sourcing
  • Identify new copy angles from market trends, consumer insights, competitor messaging, and internal data.
  • Translate insights into testable hypotheses and scalable messaging strategies.
• Video Scriptwriting & Compliance Alignment
  • Lead the development of compelling video scripts that drive performance and meet compliance standards.
  • Partner with vertical leads and compliance to enforce messaging guardrails.
  • Align copywriting strategy with regulatory requirements to mitigate risk.
• Team & Resource Management
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
  • Own the budget and resource allocation, maximizing ROI.
  • Build systems, workflows, and training resources to improve creative operations.

• 4–6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
• At least 2 years in a creative leadership or editorial role managing writers or creative contributors.
• Strong understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
• Analytical mindset with the ability to interpret campaign data and optimize based on insights.
• High proficiency in writing compelling video scripts for platforms such as Tik Tok, Reels, and You Tube.

Mid‑Senior Level

Full‑time

Marketing, Public Relations, and Writing/Editing

Advertising Services

Launch Potato is an Equal‑Employment‑Opportunity company committed to having a diverse, inclusive team. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or any other protected characteristic.