Marketing Manager
Job in
Tampa, Hillsborough County, Florida, 33646, USA
Listing for:
Gondola
Full Time
position
Listed on 2026-01-27
Job specializations:
-
Marketing / Advertising / PR
Event Manager / Planner, Marketing Manager, Marketing Strategy, Marketing Communications
-
Management
Event Manager / Planner
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly
USD
60000.00
80000.00
YEAR
Job Description & How to Apply Below
The Tampa Bay Sun seeks a highly motivated and strategic Marketing Manager who is passionate about and overall women’s professional sports to Tampa Bay. As a Club committed to driving the passion and expectations for a future global leader in women’s football, we seek a talented individual to lead our marketing efforts, oversee paid media initiatives, manage fan engagement, and enhance the overall fan experience.
This individual will be a thought leader for the organization with the ability to build and bring to life an overarching brand strategy, fully optimize our paid and owned media channels, and develop campaign-specific activation plans throughout the season to drive brand growth and achieve revenue goals. This successful candidate will have experience concepting and leading evergreen marketing programs and lead generation campaigns to drive maximum impact for the organization.
The position requires strong attention to detail, organization, prioritization, written skills, and adaptability to a fast-paced sports/entertainment environment.
RESPONSIBILITIES:
Oversee, lead, and direct marketing department, ensuring strong integration with other parts of the organization, including Sales, Partnerships, Content, Production, Creative, Community, Soccer Development, Data Analytics, and Retail.Develop and execute a comprehensive and powerful brand identity and strategy to drive awareness, fanbase growth, and revenue for the Tampa Bay Sun and position the organization within the broader Tampa Bay community and professional sports scene.Provide oversight of external partners managing local media relations, ensuring they build and maintain strong relationships with local sports and lifestyle writers, bloggers, radio hosts, TV personalities, and other relevant media contacts.Oversee the creation and distribution of all press releases for the Club, ensuring accurate and timely communication regarding events, announcements, and other important updates.Supervise collaboration with third-party agencies to identify and execute both local and national media opportunities, ensuring consistent and effective media coverage.Support and coordinate team media days and game-day interviews and publish media notes for each game.Lead planning, development, and implementation of all live events on-site at the Training Facility and Stadium and in the community.Oversee and direct grassroots and event marketing efforts, including researching and budgeting for engagement with community events throughout our market and executing event participation to generate community awareness and data capture.Supervise and coordinate all aspects of the team mascot and associated street team members, ensuring that appearance aligns with the brand and contributes to a positive fan experience.Develop and implement a paid media strategy and promotional campaigns, which may include TV, OOH, radio, and print, to drive ticket sales and increase brand recognition.Collaborate with internal digital and social teams to ensure alignment on all digital media campaigns to maximize impact.Develop and implement a 12-month marketing plan in alignment with established KPI’s to ensure the goals of the organization are met.Record, analyze, and present KPIs regularly. Analyze campaign effectiveness, track budget, and provide accurate forecasts.Maintain consistent oversight and awareness of campaign results and effective marketing spend, and proactively take corrective action, as needed, to optimize results.Work cross-divisionally on theme nights/promotions/community nights planning and execution for home games.Guide support staff to liaise between internal and external departments, partners, and external vendors on all campaigns and events.Ensure brand consistency across all touchpoints and communication channels.Oversee all promotional products and giveaways.Forecast, draft, manage, and maintain departmental budget.All other duties assigned.SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:
Working knowledge of sports, in-game, and live events with an ability to meet tight timelines.A strong relationship builder who can facilitate ideation, collaboration, and…
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