Director of Sales & Marketing

Overview

Our client is seeking a Director of Sales & Marketing to lead the overall commercial strategy for a full-service hospitality property. This role is responsible for driving performance across all revenue-generating segments while supporting sustained growth in a branded hotel environment. Reporting directly to the General Manager, the position partners closely with corporate and regional commercial resources and requires a strong balance of strategic leadership, team development, and active hands-on selling.

This Executive Committee-level role is ideal for a high-performing commercial leader who thrives in structured brand systems, understands complex distribution channels, and enjoys working closely with ownership and senior stakeholders. The successful candidate will bring strong market awareness, disciplined execution, and the ability to elevate results through both strategic planning and personal engagement.

• Direct all sales and marketing functions for the hotel, with emphasis on business transient, group, leisure, and catering segments.
• Develop and execute the annual sales and marketing business plan in alignment with revenue objectives and brand standards.
• Maintain a strong personal selling presence through prospecting, account calls, client entertainment, site visits, trade shows, and relationship-building activities.
• Manage and grow existing accounts while identifying new demand opportunities in local and regional markets.
• Partner closely with Revenue Management to implement pricing, segmentation, and market-mix strategies that optimize occupancy, ADR, and overall revenue.
• Oversee the property's positioning across brand distribution and marketing channels, ensuring consistency with systemwide initiatives and campaigns.
• Lead, train, and mentor the sales team by setting clear expectations, measurable goals, and accountability standards.
• Collaborate cross-functionally with Operations, Finance, and Ownership to ensure commercial strategies support overall hotel performance.
• Establish and maintain strong community and market relationships, including corporate partners, travel organizations, and local business groups.
• Prepare and present performance updates, forecasts, and demand analysis to ownership and corporate leadership.
• Serve as a key member of the Executive Committee, contributing to budgeting, forecasting, and long-term strategic initiatives.

• Bachelor's degree in Hospitality, Business, or a related field preferred.
• Minimum of five years of progressive hotel sales experience, including at least three years in a senior sales leadership role.
• Proven success in full-service hotel environments with experience across group, transient, and catering segments.
• Experience working within brand-driven operating standards and performance structures.
• Proficiency with industry sales, CRM, and revenue management platforms.
• Demonstrated ability to lead and inspire teams while remaining highly engaged in direct selling.
• Strong communication, negotiation, and presentation skills, with comfort engaging senior leadership and ownership groups.
• Highly organized, adaptable, and results-oriented leader who performs well in fast-paced, performance-focused environments.