Senior Director, Brand Identity and Reputation

Role Summary

Pfizer’s brand represents more than a visual identity; it is a strategic symbol of trust, scientific excellence, and global care. The logo reflects Pfizer’s promise to deliver breakthroughs that change patients’ lives, and the Senior Director, Brand Identity & Reputation serves as the enterprise guardian of that promise, ensuring it is consistently and compellingly delivered across all markets. The Senior Director of Brand Identity & Reputation is responsible for Pfizer’s global brand identity system, both visual and verbal, and leads reputation‑building initiatives that foster trust, equity, and engagement among diverse audiences, including consumers, healthcare professionals, investors, and advocacy groups.

As the architect of Pfizer’s brand narrative and storytelling frameworks, the role translates brand ethos into unified expressions across every enterprise touchpoint. Responsibilities include developing governance tools such as brand guardrails, toolkits, and asset libraries to support global teams and agency partners, while maintaining quality and consistency across third‑party collaborations. The Senior Director drives corporate reputation initiatives that build trust, equity, and engagement with diverse audiences worldwide.

Through ongoing brand training and mentorship, this role also builds alignment on brand adaptations, balancing global consistency with local relevance. The role blends analytical rigor with creative vision, leading brand equity analyses to inform positioning, refining visual systems to meet evolving market demands, and anticipating cultural and creative trends that shape brand perception. As an executive advisor and change agent, this leader cultivates a culture of brand stewardship, guiding global unity within a complex, matrixed organization and empowering teams to innovate within clearly defined brand principles.

• Develop and implement global strategic frameworks to govern Pfizer’s brand identity, including visual expressions and verbal messaging, across all markets and regions.
• Lead brand integration across all enterprise touchpoints to ensure consistent and impactful delivery.
• Direct unified global creative teams under cohesive brand guidelines, maintaining core brand essence while enabling localized adaptations across business functions and product categories.
• Conduct strategic brand equity analysis using both quantitative and qualitative methods. Leverage internal and external data to uncover insights, identify growth opportunities, and inform brand positioning, roadmaps, and messaging.
• Architect brand guardrails and build comprehensive visual, verbal, and written asset libraries that empower geographically dispersed creative teams to produce authentic, brand‑aligned work.
• Identify and resolve fragmented brand expressions by establishing clear global standards and frameworks. Provide toolkits tailored for regional relevance.
• Respond to brand‑related inquiries and review new enterprise templates and initiatives to ensure alignment with brand standards.
• Drive corporate reputation initiatives that reinforce Pfizer’s brand promise and build trust with internal and external stakeholders.
• Foster a culture of brand consistency and compliance with global guidelines, while enabling flexibility for regional relevance through effective change management and executive influence.

• Bachelor’s degree with 12+ years, or MBA/MS with 10+ years of progressive experience in brand strategy, identity, and reputation management.
• Proven expertise in translating brand ethos into unified verbal, visual, and experiential expressions across global markets.
• Exceptional analytical capabilities combined with visionary creative leadership to drive brand innovation and consistency.
• Deep understanding of consumer behavior, cultural nuance, and emerging creative trends that influence brand perception.
• Demonstrated success in leading brand cohesion across complex, matrixed global organizations.
• Expertise in navigating organizational structures to implement unified brand messaging and storytelling frameworks.
• Strong track record of building…