Director of Engagement

Location: Tallahassee, Tampa, or Orlando, FL (open to relocate to either area)

Travel: up to 50% travel throughout FL, PA, AZ, OH

The Director of Engagement will serve as the national leader for all field, grassroots, and community marketing efforts. This role will oversee a team of Regional Activation Managers and ensure consistent execution of local strategies that align with the company’s national brand objectives. The Director will design scalable activation frameworks, foster community and retail partnerships, and drive consumer engagement at the local level to maximize brand visibility, customer loyalty, and revenue growth.

• Leadership & Oversight:
  Manage and mentor Regional Activation Managers across multiple markets; establish performance standards and accountability systems.
• National Strategy Development:
  Create a unified field marketing and activation strategy that can be adapted for individual regional needs.
• Brand Consistency:
  Ensure all grassroots, retail, and community initiatives reinforce the company’s national brand identity and customer experience standards.
• Cross-Functional Collaboration:
  
  Partner with Marketing, Sales, Retail Operations, and Compliance teams to align local activations with corporate goals.
• Innovation in Engagement:
  Develop new approaches to experiential marketing, retail activations, sponsor ships, and community partnerships.
• Data & Insights:
  Establish KPIs for regional activations, track performance, and provide actionable insights to the executive team.
• Budget Management:
  Oversee national activation budgets, optimizing resource allocation across regions.
• Compliance Oversight:
  Monitor regional marketing activities for adherence to all state and federal regulations.

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 10+ years of progressive marketing/activation experience, with at least 5 years in a senior leadership role managing multiple regions.
• Demonstrated success in leading large, distributed field/activation teams.
• Experience in cannabis, alcohol, CPG, or other highly regulated industries strongly preferred.
• Exceptional leadership, communication, and organizational skills.
• Strategic thinker with the ability to translate national goals into scalable local execution.
• Proven ability to manage multimillion-dollar budgets and measure ROI.
• Willingness to travel frequently to support regional teams and activations.

• Year-over-year growth in revenue and customer acquisition across all markets.
• Consistent and impactful execution of local activation strategies nationwide.
• Improved customer loyalty and brand perception at the community level.
• Strong retention and performance of Regional Activation Directors and their teams.
• High ROI on grassroots, retail, and community activations.