Director of Brand Management Exempt

Great brands don’t happen by accident—they’re built with intention, discipline, and leadership. At Zoo Tampa, our brand represents conservation, community impact, and unforgettable guest experiences for 1.2 million visitors annually
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We’re seeking a Director of Brand Management to lead the strategy and execution behind our advertising, digital presence, design, signage, and storytelling. This role is for a proven brand leader who can turn vision into action, elevate creative teams, and ensure every touchpoint consistently delivers on our promise.

• Are you energized by the opportunity to lead a purpose-driven brand that reaches 1.2 million people annually—and scale its impact through disciplined, high-quality execution?
• Have you successfully grown a brand by turning strategy into action—aligning creative, digital, signage, and advertising into one cohesive, high-performing system?
• Do you hold yourself and your teams to a high executional standard, believing that great ideas only matter when they’re delivered consistently, on time, and at scale?

If yes, you’ll find both challenge and opportunity in this role.

Position Summary

The Director of Brand Management reports to the Chief Marketing Officer and requires an individual who is action oriented, can think strategically, and who has a passion for tactical and detailed marketing execution. This key member of the marketing team is responsible for the execution of the Zoo’s advertising campaigns, driving consumer awareness and demand, and managing the team who handles digital marketing & technology, website, graphic design and signage.

This position also contributes to providing positive guest experiences, participates in the strategic planning process, and provides direction on brand execution and on the evolution of the Zoo’s identity.

Who We Are

Zoo Tampa at Lowry Park is one of the most popular zoos in the southeastern U.S., with over 1.2 million visitors annually. We have grown to what now encompasses 56 acres of naturalistic wildlife habitats in a lush, tropical garden setting with wide-ranging activities. The Zoo, accredited by the Association of Zoos and Aquariums (AZA), offers popular educational programming, fun recreational amenities, up-close animal encounters and engaging seasonal events for which it has won awards as one of the country’s most family-friendly zoos.

Our mission is to rescue, rehabilitate and care for animals; create exceptional personalized experiences that connect people with wildlife and each other in fun, immersive ways.

Our vision is that everyone we touch is motivated to join us in taking action to protect and preserve wildlife.

Join us and become a part of creating unforgettable natural connections!

Functional Priorities (including but not limited to):

• The primary role of the Director of Brand Management is to lead the brand marketing department and oversee all advertising, digital marketing, website, graphic design and in-park signage initiatives.
• Lead the development and refinement of the brand’s messages and creative designs to communicate brand essence, engage target audiences, and drive demand.
• Oversee consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with external Zoo partners.
• Works with Executive Leadership Team in development and evolution of brand identity.
• Ensure brand positioning and identity is consistently carried throughout all consumer and stakeholder touch points.
• Organize and traffic creative projects (internally and externally).
• Guide team that maintains and updates website & mobile app, executes email campaigns & monthly newsletters.
• Work with agencies to cost effectively advertise and promote the Zoo within annual budget.
• Measure and report performance of all marketing campaigns and assess against goals.
• Manages the Zoo’s marketing budget, which includes monitoring accounts monthly, ensuring all invoices are coded properly and the team and vendors follow all accounting guidelines.
• Continuously analyzes the competitive environment and consumer trends and recommends offensive strategies.
• Actively participates in internal committees and other meetings, as…