Sales Enablement Manager

Overview

Reporting to the Senior Director of Revenue Operations, the Sales Enablement Manager is responsible for driving commercial readiness across Greenway’s nationwide Commercial teams (Sales, Customer Success, and Professional Services) through onboarding, training, methodology adoption, certifications, enablement tooling, and reinforcement programs. This role operates in close partnership with Product Marketing. The Sales Enablement Manager is accountable for operationalizing Product Marketing–approved messaging into effective programs, playbooks, and messages that ensure consistent and effective field execution.

The leader in this role will be an expert in adult learning and psychology, specifically in the Sales space, and will possess a comprehensive understanding of current products and services to ensure nationwide training programs are aligned to company strategy and product launch roadmaps.

The Sales Enablement Manager supports overall company objectives and Commercial team initiatives by executing scalable onboarding programs, continuous training and reinforcement, and enablement infrastructure that accelerates productivity and improves execution. This role translates approved value narratives, positioning, and competitive guidance into practical, field-ready enablement experiences that help commercial team members consistently and confidently execute in-market. The Sales Enablement Manager is also a key leader in the assessment, rollout, governance, and adoption of enablement tools and processes across the Commercial organization.

A successful candidate will be assertive, have strong leadership, communication, and organizational skills, and possess the capacity to both think and do. Experience in Sales Enablement and Learning is required.

Commercial Readiness and Enablement Content

• Develop and lead Greenway’s sales training program, establishing KPIs and developing programs that produce a quantifiable ROI, with training programs based on progressive levels of experience and knowledge.
• Design and manage a comprehensive, multi-modal learning ecosystem including instructor-led training, virtual sessions, workshops, 1:1 coaching, eLearning, job aids, and reinforcement programs.
• Own the packaging, publishing, versioning, and distribution of enablement assets across approved repositories and platforms.
• Ensure enablement materials accurately reflect Product Marketing–approved messaging, positioning, value narratives, and competitive guidance.
• Identify opportunities to improve asset usability, clarity, and adoption through continuous feedback from the field.

Sales Methodology Ownership

• Own and drive the implementation, adoption and certification of Greenway’s Value Selling methodology, ensuring sellers are experts in utilizing the methodology.
• Own and continually enhance the training materials and course design, presentation, content, and logistics for the Commercial teams, aligning with Product Marketing defined value statements.
• Partner with Sales Leadership to reinforce methodology adherence through manager coaching and field reinforcement.
• Onboarding:
  Own and execute onboarding programs for new Commercial team members, ensuring timely readiness across product knowledge, methodology, tools, and sales execution.
• Measure and continuously improve onboarding effectiveness to accelerate time to productivity.
• Enablement Tools:
  Own governance, adoption, and best-practice usage of enablement-critical tools including Gong, Accord, and related platforms.
• Ensure content accuracy, system hygiene, and consistent usage aligned with enablement use cases.
• Serve as the day-to-day point of contact for enablement tooling questions and support.

National Sales Meeting and Events

• Own enablement strategy, run-of-show, training execution, and reinforcement for national sales meetings, including Sales Kickoff (IGNITE).
• Partner with Product Marketing on messaging and narrative alignment while owning enablement execution, certifications, and reinforcement tied to events.
• Coordinate presenters, agendas, and training logistics to ensure effective delivery and post-event adoption.

Insights and…