General Manager - Tampa Bay Harley-Davidson

Established in 1996, H-D Florida soon became Tampa's leading motorcycle dealer. Today, we're one of the largest Harley-Davidson groups in Florida with locations throughout Hillsborough, Pasco and Bay counties. All dealership locations are situated in top school districts. Tampa Bay’s cost of living is 5.6% BELOW the national average. Tampa Bay H-D has 19,048 motorcycles in operation in the dealer’s assigned territory.

Current market potential is 900+ units/year. A family owned & operated business we embrace a simple philosophy. We want to provide every Guest with a premium Harley-Davidson experience. 100% of the time to 100% of our guests. We want to provide an exceptional experience to bring them back. When you become part of the H-D Florida Team, you'll join a company with a friendly, family-like atmosphere, significant opportunity for advancement with regard to income, responsibility and leadership, and a company with a history of strong ties to our local community and charitable partnerships.

Make the decision to work with us and you'll be part of a world-class motorcycle organization reflecting stability and the opportunity to work alongside some of the best in our business.

• Provide strategic leadership and day-to-day operational oversight for all departments (Sales, Service, Parts, F&I, and Administration)
• Drive revenue growth, profitability, and expense control while achieving dealership KPIs
• Develop, coach, and retain a high-performing management team
• Ensure exceptional customer satisfaction and brand loyalty
• Maintain compliance with manufacturer standards, company policies, and legal requirements
• Analyze financial statements, budgets, and forecasts to guide business decisions
• Foster a positive, accountable, and performance-driven culture

• Proven leadership experience as a General Manager or senior dealership leader (motorcycle or automotive preferred)
• Strong understanding of dealership operations and financial management
• Demonstrated ability to drive sales, profitability, and customer satisfaction
• Excellent communication, leadership, and team-building skills
• Passion for the Harley-Davidson brand and lifestyle
• Ability to lead by example in a fast-paced, performance-oriented environment

• Competitive compensation package (salary + performance incentives)
• Benefits package including health, dental, vision, and 401(k)
• Opportunity to lead a respected Harley-Davidson dealership
• Supportive ownership and long-term growth potential

If you are a strategic leader with a passion for performance, people, and the Harley-Davidson brand, we invite you to apply.