Senior Director, CPG Customer and Commercial Facing Technology

Senior Director, Customer Experience (CX) Technology

Tampa, FL, USA

Posted Thursday, February 12, 2026 at 5:00 AM

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family‑owned independent Coca‑Cola bottler that is the third largest privately‑held and the sixth largest independent Coca‑Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca‑Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

Eligible full‑time Coke Florida Associates can participate in our Total Rewards Program which includes:

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

Coke Florida is searching for a Senior Director, Customer Experience (CX) Technology based out of our Tampa HQ area office, working Monday – Friday.

A Senior Director of Customer Experience (CX) Technology you would be responsible for leading the strategic vision and execution of technology solutions to optimize the company's Customer & Commercial Technology operations and empowering our sales force to achieve commercial success. This role involves overseeing the development, implementation, and maintenance of enterprise‑level software, integrating various systems, and driving continuous improvement in marketing and sales processes through technology.

This involves leading a team, partnering with various departments, and leveraging technology to enhance sales operations, improve reporting, and optimizing sales execution. The Senior Director also manages teams, budgets, and timelines for technology projects, ensuring alignment with business objectives and compliance with industry standards.

• Develop and implement a technology roadmap/strategy that aligns business objectives. This includes identifying, evaluating, and implementing Customer Relationship Management (CRM) platforms, sales automation tools, digital storefronts/eCommerce, and sales data analytics solutions, ensuring their seamless integration.
• Drive adoption and effective use of sales technology.
• Design and execute adoption programs and leverage data‑driven insights to enhance sales productivity and revenue growth.
• Analyze and streamline sales processes and implement the best practices with the goals of improving sales productivity and key measurable sales outcomes.
• In partnership with Sales leadership, establish KPIs and performance metrics.
• Generate reports and dashboards for insights and monitor market trends.
• Manage and mentor a team responsible for implementing and supporting sales technology, while fostering a high‑performing, collaborative, data‑driven culture, and attract, train, and retain talent.
• Lead the development, implementation, and maintenance of enterprise‑level application software, including Forecast to Order, Market & Category Planning, Marketing, Sales & Customer Relationship Management, and Merchandising & Compliance systems.
• Drive continuous improvement in software processes and methodologies, leveraging technology to enhance efficiency and effectiveness.
• Ensure that all technology solutions and processes comply with industry standards and regulatory requirements.
• Collaborate with other departments, such as procurement, supply chain and logistics, enterprise data, and infrastructure to ensure seamless integration of technology solutions across the organization.
• Identify and evaluate emerging technologies and trends in CPG sales, recommending and implementing innovative solutions.

• Bachelor’s Degree in related…