Marketing Growth Specialist

Job Description

Posted Wednesday, January 28, 2026 at 5:00 AM

Marketing Growth Specialist

Role:

The Marketing Growth Specialist supports the execution of strategic marketing initiatives that promote the Florida central Credit Union’s products, services, and brand. This role plays a key part in increasing member engagement, supporting loan and deposit growth, and strengthening community presence. The ideal candidate is creative, organized, and analytical, with a strong understanding of digital marketing, CRM platforms, and performance analytics—while operating in a highly regulated financial environment.

Major

Duties and Responsibilities:

• Monitor and analyze campaign performance using tools such as Hub Spot, Google Analytics, social media insights, and email reporting dashboards. Measure contribution to loan and deposit growth through marketing supported campaigns, growth in digital adoption (online banking enrollment, e-statements, digital services) and membership growth supported by marketing initiatives. Track website performance metrics including traffic, conversions, engagement, and form submissions. Prepare reports and insights to evaluate campaign effectiveness and recommend data-driven improvements.
  
  Monitor industry trends, member behavior, and competitive activity to inform marketing strategies.
• Assist in the development and execution of integrated marketing campaigns supporting consumer and business products, including loans, deposits, and digital services. Create and manage engaging content across marketing channels, including email, websites, social media, digital advertising, and print materials. Manage and optimize the credit union’s social media presence, including content creation, scheduling, monitoring engagement, and responding to member inquiries in alignment with brand and compliance standards.
  
  Support website content updates and enhancements to ensure accuracy, usability, SEO best practices, and regulatory compliance. Support annual marketing planning efforts and campaign calendars.
• Utilize CRM and marketing automation tools (e.g., Hub Spot) to support email campaigns, landing pages, forms, workflows, and member segmentation. Assist in managing lead capture, tracking, and reporting across marketing campaigns and digital channels. Support lifecycle marketing initiatives, including onboarding, cross-selling, retention, and member communications.
• Ensure all marketing initiatives and materials align with brand standards, compliance requirements, applicable state and federal regulations, including NCUA, consumer protection requirements and credit union values. Stay current on digital marketing trends, CRM best practices, and emerging tools relevant to credit unions and financial services.
• Must comply with all company policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Knowledge and

Skills:

Experience:
The ideal candidate will have a minimum of three (3) years of hands-on digital marketing experience, ideally within financial services or other regulated industries The role also requires three (3) to five (5) years of experience working with content management systems such as Word Press, Drupal, or similar platforms. Proven experience coordinating and executing marketing campaigns for financial products—including credit cards, loans, and deposit accounts—is preferred.

Education/Certifications/Licenses: Bachelor’s degree in Marketing, Advertising, Communications, or related field.

Interpersonal

Skills:


This position requires strong verbal communication and presentation skills, with the ability to clearly present information and effectively respond to questions from employees, members, and management. The candidate must be able to collaborate across teams and provide constructive, professional feedback to others in support of shared goals.

Technical & Professional

Skills:


The successful candidate will have hands-on experience with Hub Spot Marketing, including email automation, workflows, and list management, along with working knowledge of SEO, Google Analytics, and digital…