Executive Assistant

Description

THE IRONMAN Group began in 1978 as a single race in Hawaii and now comprises a global platform of 235 events across triathlon, running and cycling, spanning 55 countries and six continents. The company is the world’s largest operator of mass participation sports events, offering a vast portfolio that includes the iconic IRONMAN Triathlon Series, the Rock ‘n’ Roll Running Series, the recently launched trail running series, UTMB World Series and premier mountain bike cycling series, the Epic Series.

In each of its events across triathlon, road running, mountain biking, and trail running, The IRONMAN Group uniquely supports its participants from the moment they embark on their journey through race day. Much more than an event organizer, The IRONMAN Group is a lifestyle platform that fosters community and is passionate about fulfilling its mission to provide exceptional, life-changing experiences for athletes of all levels.

While U.S.

-based, the business is global with the majority of revenues and nearly three quarters of races outside of North America.

IRONMAN, the company’s flagship, is one of the world’s great lifestyle brands, with high unaided brand recognition globally. IRONMAN’s brand affinity is so high that its customers regularly tattoo the iconic “M-Dot” logo on their bodies. Due to this strong emotional connection with athletes and fans worldwide, IRONMAN is a premier sponsorship partner for global brands like Hoka, Qatar Airways, Athletic Brewing, Breitling and Vinfast, offering a platform for these brands to intimately engage with desirable communities, utilizing global media platforms and state-of-the-art event activations.

To broaden the reach of its existing race content, IRONMAN has developed its own in-house content creation group and partnered with You Tube, Facebook Watch, Outside TV and DAZN to provide fans with livestream access to watch their favorite triathletes compete. In 2023, live streamed IRONMAN events averaged 550k+ engaged viewers with more than 125,000 hours watched per event. On the heels of such success, IRONMAN is growing its innovative live streaming and athlete data/training platforms in triathlon, as well as the fast-growing area of trail running.

The company also serves as an attractive partner for local communities around the world as they seek to develop tourist destinations and attract The IRONMAN Group’s athletes and fans as visitors. In the past decade alone, The IRONMAN Group has generated well over $1 billion of economic impact for its host community partners.

Serving customers before and after race day is an area of strong focus, as the company provides a broad community for its devotees. Athletes, coaches and supporters can choose from a diverse range of digital products including training regimens, support modules and tracking apps. In addition, athletes can find clubs, community training groups and philanthropic endeavors to encourage and celebrate participation.

Iconic destinations, scenic routes, safe courses and best-in-class operations have solidified The IRONMAN Group as the premier leader in endurance sports amongst its vast network of athletes and fans alike. The company is also proudly committed to its status as a long-term stakeholder in its event communities and has, in addition to direct economic impact, invested over $500 million in community projects through its non-profit affiliate, The IRONMAN Foundation.

The revenue model is primarily driven by participants registration fees, series sponsor ships, host cities funding, merchandising and product licensing. The IRONMAN Group is a privately held company headquartered in Tampa, Florida and jointly owned by Advance (majority owner), Orkila Capital and management. Advance () is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors.

Orkila Capital () is a growth equity investment firm that pursues proprietary growth equity investment opportunities in the media, entertainment and consumer sectors.

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