Senior Manager, Social Engagement — Product Communications

Senior Manager, Social Engagement — Product Communications

• United States - Pennsylvania - Collegeville
• United States - New York - New York City

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

To fully realize Pfizer’s purpose – Breakthroughs change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

• Define the organic social strategy for primary and specialty care brands; translate brand narratives into platform-native content and series.
• Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid‑media alignment.
• Establish the operating model and resourcing required for channel management, content creation, and measurement; coordinate within CMO and with brand teams for ‘always‑on’ social.

• Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE‑response.
• Set SLA‑based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
• Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.

• Lead the editorial process: brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.
• Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job‑code tracking, and preview/QA workflows with agencies.
• Drive test‑and‑learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks.

• Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.
• Partner with Paid Media to integrate organic/paid flighting and ensure cross‑channel attribution; maintain dashboards and performance hygiene.

• Convene CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to keep governance tight and delivery on time.
• Represent Product Communications in enterprise social councils and audience insights forums; cascade guidance/playbooks to teams.

• College degree required with 6+ years in social media/community management, product communications, or corporate social; healthcare experience preferred.
• Proven track record building brand communities and editorial operations at scale (global/regional), as well as organizational skills and attention to detail.
• Fluency with enterprise social tools (e.g., Sprinklr), listening/monitoring, and analytics; strong stakeholder and agency management.
• Deep familiarity with medical/legal/regulatory review processes and content life‑cycle management (approvals, expirations).
• Excellent written, oral, communication skills and interpersonal skills.
• Ability to develop, implement and measure success of platforms.
• Ability to work effectively across functions and levels across highly matrixed organization and manage multiple projects against tight deadlines.
• Ability to work closely with Pfizer leaders, demonstrating poise and executive presence.
• Self‑starter, able to work independently as well as with teams.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

The annual base salary for this position ranges from $ to $.
* In addition, this position is eligible for participation in Pfizer’s Global…