Assistant Director, Athletic Events

Assistant Director, Athletic Live Events (Finance)

The Assistant Director of Athletic Communication is responsible for managing and overseeing the communication and media relations efforts for an athletic department or organization. They work closely with coaches, athletes, and media outlets to promote and publicize athletic events, accomplishments, and news. They may also be involved in managing social media accounts, writing press releases, coordinating interviews, and maintaining statistical information.

The Assistant Director of Athletic Communication plays a crucial role in enhancing the visibility and reputation of the athletic program.

• Write, edit, and distribute press releases, game stories, game notes, media guides, and other pertinent written materials and ensure accurate and timely updating of sports pages on athletics website
• Nominate and promote student‑athletes for awards.
• Maintain accurate historical records, biographies, and statistics and coordinate the keeping of in‑game statistics for designated sports.
• Plan, coordinate, and supervise game‑day media functions and credentialing of staff and media for designated sports.
• Work with head coach, coaching staff, and student‑athletes to prepare them for successful media interactions and social media use.
• Develop stories for external media outlets.
• Teach and mentor student interns to supplement game‑day and weekly duties and develop their professional readiness.
• Lead creative and engaging social media efforts to project the USF brand for athletics programs, working closely with the branding & content team (graphic design/video production) to ideate and produce graphics, GIFs, and video.
• Create and execute monthly content calendar plans for social media channels.
• Cultivate and expand awareness, affinity, and support for the university and its athletic programs through strategic communications and public relations.
• Build relationships and regularly communicate with local, regional and national media outlets to facilitate coverage of athletic programs.
• Assist in coordination of photo shoots; assist in game‑day duties for USF football and occasionally USF basketball; execute some office‑manager duties; interface with other athletics departments, university personnel and external publics and create positive and productive relationships.

Bachelor’s degree and 2+ years of related experience.

Our first‑class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

The University of South Florida is a top‑ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota‑Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No.

1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all‑time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future.

The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more .edu.

This position may be subject to a Level 1 or Level 2 criminal background check.

The University of South Florida is an equal‑opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.