Senior Director, Brand Identity and Reputation

As an executive advisor and change agent, this leader cultivates a culture of brand stewardship, guiding global unity within a complex, matrixed organization and empowering teams to innovate within clearly defined brand principles.

* Develop and implement global strategic frameworks to govern Pfizer’s brand identity, including visual expressions and verbal messaging, across all markets and regions.
* Lead brand integration across all enterprise touchpoints to ensure consistent and impactful delivery.
* Direct unified global creative teams under cohesive brand guidelines, maintaining core brand essence while enabling localized adaptations across business functions and product categories.
* Conduct strategic brand equity analysis using both quantitative and qualitative methods. Leverage internal and external data to uncover insights, identify growth opportunities, and inform brand positioning, roadmaps, and messaging.
* Architect brand guardrails and build comprehensive visual, verbal, and written asset libraries that empower geographically dispersed creative teams to produce authentic, brand-aligned work.
* Identify and resolve fragmented brand expressions by establishing clear global standards and frameworks. Provide toolkits tailored for regional relevance.
* Respond to brand-related inquiries and review new enterprise templates and initiatives to ensure alignment with brand standards.
* Drive corporate reputation initiatives that reinforce Pfizer’s brand promise and build trust with internal and external stakeholders.
* Foster a culture of brand consistency and compliance with global guidelines, while enabling flexibility for regional relevance through effective change management and executive influence.

* Proven expertise in translating brand ethos into unified verbal, visual, and experiential expressions across global markets.
* Exceptional analytical capabilities combined with visionary creative leadership to drive brand innovation and consistency.
* Deep understanding of consumer behavior, cultural nuance, and emerging creative trends that influence brand perception.
* Demonstrated success in leading brand cohesion across complex, matrixed global organizations.
* Expertise in navigating organizational structures to implement unified brand messaging and storytelling frameworks.
* Strong track record of building cross-functional consensus and guiding third-party partners in brand-aligned execution.
** Additional Job Information:
**** Last Date to Apply:
February 6, 2026
** Work Location Assignment:
Hybrid#LI-PFEThe annual base salary for this position ranges from $ to $.  In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.

Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (usca). Pfizer compensation structures and benefit packages are aligned based on the location of hire.

The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.  The annual base salary for this position in Tampa, FL ranges from $ to $.Relocation assistance may be available based on business needs and/or eligibility.
** Sunshine Act
** Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory…