Territory Sales In Charge - MLY & HK - Item

Job Title:
Territory Sales Incharge

Reports to:

Country Manager – South East Asia

Location:

Hong Kong / Malaysia / Singapore
Direct Reports:
No

The Territory Sales Incharge will be responsible for driving business development and sales growth for the Peak International Group product portfolio, including Peak Scientific, Peak Gas Generation, and Noblegen, across Hong Kong and Malaysia. This role is critical in expanding both instrument sales and aftermarket service sales by identifying new market opportunities and building a strategically aligned, contractually managed distribution network.

The Territory Sales Incharge will collaborate closely with Regional Sales Managers, Market Development specialist, distribution partners, and OEMs to deliver customer-focused solutions that drive commercial success. The role requires a strong blend of technical knowledge, sales acumen, and relationship management skills to ensure sustainable growth and enhanced market presence.

• Develop and implement a comprehensive territory sales plan to drive revenue growth, increase market penetration, and improve win rates, ensuring achievement of sales targets.
• Maintain strong engagement with business partners and customers within the assigned territories to meet business objectives and uncover new opportunities.
• Conduct regular customer visits to understand their needs, provide tailored solutions, and ensure high levels of satisfaction and retention.
• Monitor and analyze market trends, customer feedback, and competitive activity to identify risks and opportunities, informing strategic business decisions.
• Work closely with internal teams to deliver customized sales and service solutions that accelerate the sales cycle and support commercial success.
• Take ownership of the sales pipeline, ensuring a healthy funnel and providing accurate forecasts to support business planning and supply chain alignment.
• Negotiate and manage distributor agreements, ensuring pricing compliance and alignment with company policies to support long-term business sustainability.
• Provide training, tools, and ongoing support to distribution partners to enhance their capabilities and performance.
• Utilize CRM and sales tools to profile prospects, track opportunities, and gather actionable market intelligence.
• Build and nurture strong customer relationships to identify cross‑selling and upselling opportunities that drive incremental value.
• Represent the company and support distributors at trade shows, product demonstrations and industry events, managing lead generation and follow‑up from these engagements.
• Travel as required to support business activities, including customer visits, OEM engagements, distributor training, and relationship development.

• Proven track record in identifying growth opportunities, developing go‑to‑market strategies, and driving revenue through new market penetration and strategic partnerships.
• Experienced in leading sales initiatives, managing sales pipelines, forecasting revenue, and collaborating with cross‑functional teams to achieve commercial objectives.
• Demonstrated success in growing service sales through customer retention strategies, service contract upselling, and lifecycle support programs.
• Strong understanding of business culture, regulatory environments, and Government Tender Procedures within assigned territories (e.g., Hong Kong and Malaysia).
• Proven ability to build and maintain long‑term customer relationships, ensuring satisfaction and identifying opportunities for cross‑selling and upselling.
• Experience in selling complex, technical, or capital equipment solutions, ideally within the scientific instrumentation or industrial gas generation sectors and related markets and industries.
• Experienced in selling both Cap Ex and OpEx‑based solutions tailored to customer needs.
• Experience representing the company at industry events, managing lead generation, and converting opportunities into sales.

• Adept at aligning technical solutions with commercial goals to drive customer satisfaction and business success.
• Friendly, approachable, and service‑oriented, with a strong…