Sales Representative

Position Summary

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye‑catching digital LED display technology and audio systems. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities.

You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

You will develop and successfully execute a plan for selling products and services at an acceptable order volume and profit margin in your designated territory.

• You will sell into the On‑Premise, High School Park & Recreation, and Out‑of‑Home markets which includes calling on direct end‑customer, resellers, dealers, audio visual companies, K‑12 schools, Junior colleges, architects, consultants, contractors, and sign designers.
• You will be responsible for promoting Daktronics products/services, during in‑person meetings, video conferencing, and product demonstrations.
• You will generate orders through financing options such as Daktronics Sports Marketing and leasing partners.
• You will create business through consultative selling by demonstrating the need for Daktronics product offerings.
• You will assist having Daktronics products qualified or specified in proposal requests, purchasing cooperatives, or consultant recommendations. You will leverage orders through purchasing co‑ops, as applicable.
• You will grow the active sales opportunities through referrals, lead generation and qualification, product replacement opportunities, proactive prospecting, and sustainable relationships. You will promptly follow up on marketing campaign or trade show leads. These activities will be documented in a timely manner using Salesforce CRM.
• You will be the Daktronics expert consultant with an in‑depth understanding of Daktronics products capabilities, features, functions, and operation to best meet the customer’s vision. Product knowledge will include video systems, standard scoring equipment, audio equipment, electronic message centers, LCD displays, direct view LED displays, and frontend control equipment for all product offerings. To become the Daktronics expert, you will actively participate in all product and sales trainings.
• You will work effectively as a team member. Work with limited daily supervision.
• Become knowledgeable and follow Daktronics policies, processes, and procedures.

Will cover the New York area with preferred resident locations of Syracuse, Binghamton, or Albany. Other locations may be considered.

The typical hiring range for this position is $75,000 to $100,000 annually based on the location of city. This position is eligible for discretionary bonus consideration. The actual offer will consider a wide range of factors, including relevant education, experiences, location, and applicable local legislation. Information about Daktronics benefits can be found on our website Career Opportunities (  ). This information is intended to be a general overview and may be modified by Daktronics at any time.

• Bachelor’s degree in business, economics, marketing, technical area, or similar.
• Daktronics or business to business sales related experience.
• Demonstrated ability to learn technical product quickly.
• Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics.
• Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier.
• Understand basics of proposal and sales agreement language to negotiate/finalize agreements in conjunction with Daktronics Legal Group.
• Motivated and a team player. Initiative to solve problems and seek improvement. Goal oriented with proven leadership…