Sales Associate

Overview

Sales Associate Job Description

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.

• Sales Floor:
  Understands organizational objectives and makes decisions that align with Company priorities; takes ownership and is committed to delivering results, while remaining aware of personal and store metrics; creates personal sales and clienteling strategies in partnership with the management team; creates short- and long-term strategies to achieve personal metrics and performance goals; takes ownership of personal survey results and creates plans to improve;
  
  represents Coach as a brand ambassador; demonstrates Coach’s Selling and Service expectations at all times; understands changes in local market and supports local sales strategies and tactics; drives business through sales strategies, clienteling, sourcing new customers and maintaining ongoing productive relationships with customers; creates positive impressions with customers by presenting oneself in line with Coach’s Guide to Style; builds credibility as a personal fashion advisor with knowledge of competition;
  
  provides in-depth product knowledge (features, benefits, current offerings, overall value); communicates current pricing and promotional strategy to customers; discusses product features and builds sales through cross-selling; cross-sells and suggests add-ons related to the customer’s needs; tailors approach by reading cues; attends to unique and individual shopping needs; works with multiple customers simultaneously; follows up with customers consistently to influence/close the sale;
  
  flexes personal selling techniques to contribute to store results; builds lasting relationships with customers; leverages Coach tools to support relationship-building; creates enthusiasm and a shared vision; promotes a team selling environment; fosters teamwork and collaboration with internal and external customers; remains solution-oriented and adaptable to changing store needs; welcomes feedback and adapts behaviors; maintains a calm and professional demeanor.

• Operations:
  Ensures daily tasks are completed without negatively impacting service or Coach standards; completes daily operational tasks including store maintenance, cash wrap and visual merchandising to Coach standards in a timely manner; maintains a clean selling floor; adheres to retail policies and procedures including POS, Operations and Asset Protection; replenishes inventory on the sales floor as needed.

• Additional Operations:
  Supports Store Inventory Process by processing shipments, stocking shelves, replenishing sales floor; supports cash-wrap when needed; efficiently processes customer transactions (Purchase, Return, Exchange, Found Order); helps prepare store by organizing functional areas, performs routine cleaning, maintains visual merchandising standards.

• Drive For Results:
  Can be counted on to exceed goals; consistently one of the top performers; focused on bottom line results.
• Customer Focus:
  Dedicated to meeting the expectations of internal and external customers; builds effective relationships and earns trust and respect.
• Creativity:
  Generates new and unique ideas; makes connections between ideas; valued in brainstorming settings.
• Interpersonal Savvy:
  Relates well to diverse people; builds rapport; uses diplomacy and tact; can diffuse tense situations.
• Learning on The Fly:
  Learns quickly in new problems; adaptable to change; analyzes successes and failures to improve; eager to try new solutions.
• Perseverance:
  Pursues tasks with energy and determination; persists through challenges.
• Dealing with Ambiguity:
  Handles change well; acts without complete information when needed; comfortable with risk and uncertainty.

• Experience: 1-3 years of previous sales experience, preferably in a…