WebMaster​/Web Marketing Manager

Onondaga Community College Job Posting:
Web Master/Web Marketing Manager Overview

Onondaga Community College, located in Syracuse, NY, is a college of the State University of New York (SUNY) system and one of 30 locally sponsored community colleges throughout New York State. Onondaga County is our sponsor. We offer two-year degree programs that serve as transfer opportunities to baccalaureate degree programs at four-year campuses or for direct entry to the workforce. We also offer certificate programs that can generally be completed in one year.

Onondaga is a diverse educational learning community. We are committed to creating and maintaining an atmosphere where individuality is not only recognized - but encouraged - to contribute to the fabric of the campus environment. We continue to serve the educational and economic development needs of the region and proudly boast more than 40,000 alumni.

Job Description:

BROAD FUNCTION

As a member of the Enrollment Management team and reporting to the Vice President of Enrollment Management, the Webmaster/Web Marketing Manager is responsible for the development, maintenance, and optimization of the College's website and digital platforms. This role ensures web content is accurate, compelling, accessible, and aligned with institutional goals, and brand, while enhancing the user experience. This position requires a strong understanding of web technologies, content management systems, and digital marketing strategies.

Coordination and collaboration with Marketing, Communications, external vendors, Information Technology Services, and other campus partners including both academic and administrative units is required. The primary accountabilities of this position include research and planning, designing, developing, maintaining, testing and troubleshooting web applications, package and content integration, database and report development, content management system administration, training & support, and project management to support strong digital experiences for all stakeholders, primarily prospective students.

POSITION RESPONSIBILITIES

• Lead and manage all website projects, including new site builds, content overhauls, and strategic digital initiatives, supervising the project(s) and coordinating project team members as necessary, ensuring a quality end-product.
• Serve as the lead web designer and front-end developer, creating and building new designs, solutions, and improvements as new problems and projects arise. Responsible for creating a cohesive look & feel across the entire family of College websites, keeping them aligned with the mission of the College and the established branding standards and style guidelines.
• Perform all necessary website testing and debugging (code validation, browser compatibility, platform compatibility, screen size optimization, accessibility compliance).
• Develop and maintain overall content strategy and content organization. Guide and manage content quality standards among content editors.
• Manage and update web content across OCC's digital properties, ensuring accuracy, consistency, and adherence to brand and accessibility standards.
• Provide leadership in the development of the College's strategic web architecture. Optimize site structure and navigation to enhance usability and ensure a seamless experience for prospective students and other audiences. Guide and inform coding strategy to ensure stability, longevity, efficiency, ease of maintenance, and flexibility.
• Assist in developing and executing SEO (search engine optimization) strategies to improve website visibility, including keyword research, content optimization, and tracking performance to support the digital marketing efforts and drive traffic.
• Monitor website performance using tools like Google Analytics and provide insights to improve user experience and engagement.
• Develop effective working relationships with faculty, administration, staff, students, and vendors. Understand the changing objectives, needs, and culture of OCC and use this awareness to adjust and maintain the proper alignment of the College websites.
• Serve as the key point of contact for all assigned web-related issues, projects and initiatives.
• Stay current with emerging web technologies, trends, and higher education digital best practices, recommending enhancements to keep OCC's digital presence competitive and user friendly.
• Proactively recommend solutions, alternatives, and improvements to meet the College's evolving web, departmental, and business process requirements.
• Track and analyze website statistics for usage trends, perform usability studies, and recommend and implement data informed improvements.
• Ensure the websites comply with best practices for accessibility (WCAG compliance), security, and mobile responsiveness. Monitor and maintain web accessibility compliance across the College websites and educate the campus on web accessibility issues.
• Train and support the campus community, as needed, in web-based content…