Product Marketing Manager

Job description

The Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product life cycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and system — and can articulate a value proposition to customers and internal stakeholders with precision.

The performance will be measured on the ability to drive RFID product revenue growth, successfully launch new products, increase market share, and position the company as a leader in key RFID application segments.

• Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit
• Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for RFID products
• Identify growth opportunities in established and emerging RFID markets (e.g., supply chain, retail, healthcare, automotive)

• Lead product definition in collaboration with BU and Sales, ensuring alignment to market needs and customer demands
• Own product roadmap input, feature prioritization, pricing strategies, and end-of-life plans
• Define and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc.

• Build product launch plans and manage cross-functional execution (sales, applications engineering, operations)
• Create marketing collateral—presentations, datasheets, white papers, and case studies – and lead the Marketing communications effort with the Sales and Mar Com teams
• Define and track KPIs for product launches, adoption rates, and revenue performance

• Train global sales teams and distributors on RFID product value propositions and competitive positioning
• Support key customer engagements alongside the sales team, including technical presentations and proposal support
• Support engagement with top customers, partners, and system integrators to gather feedback and inform product strategy
• Represent the company at industry events, webinars, and trade shows as an RFID subject matter expert