Content Strategist

About the Role

We’re hiring a Content Strategist to lead content development across Chimpy’s B2B and B2C channels. This role requires having a good pulse on effective storytelling, brand voice, performance optimization, and collaboration across functions. The ideal candidate is an action oriented strategic thinker, with strong creative instincts and a natural entrepreneurial mindset.

Key Responsibilities

• Help define, iterate, and maintain the content strategy and editorial calendars across B2B and B2C platforms in collaboration with the Head of Marketing.
• Write and edit B2B content that aligns with brand tone and business goals.
• Own content briefing process: write clear, strategic briefs for content writers, copywriters, and content creators.
• Hire and manage a roster of freelance writers and creators across languages and formats.
• Ensure that creative outputs from design and media teams are strategically aligned with briefs.
• Develop concepts for brand campaigns in partnership with the Head of Marketing, agencies, and freelancers.
• Work with biz dev to improve the narrative and clarity of presentations, pitches, and B2B assets.
• Manage translation and localized adaptation of workflows in collaboration with native translators and copywriters.
• Analyze content performance, draw insights, and iterate accordingly.

Requirements

• Strong writing, storytelling, and brand voice skills
• 3+ years of experience in content strategy, copywriting, or editorial roles
• Experience in both B2B and B2C content environments
• Familiarity with content performance metrics and iteration
• Comfortable working cross-functionally in small teams
• Experience managing freelancers and content workflows

What We’re Looking For

• Natural talent/love for writing and storytelling
• Strong sense of ownership and bias for action
• Comfortable with ambiguity and problem-solving
• Open to feedback and fast to adapt
• Low ego, collaborative, and outcome-oriented
• Entrepreneurial mindset (freelance experience is a plus)