Demand Generation Manager

Position: Demand Generation Manager (Permanent)
Demand Generation Manager (B2B Marketing Campaigns & Lead Generation)

A heritage business supplying premium products to producers and FMCG brands worldwide is entering an ambitious new growth phase.

This is a newly created role with real influence, working closely with Sales to build trust and move prospects closer to a buying decision and convert leads into real opportunities and customers, by converting brand awareness into qualified leads and a high-quality pipeline.

Offering

* Purpose and values:
You’ll join a business driven by integrity, agility, sustainability and exceptional service. We treat colleagues like family and celebrate shared success.

* Impact:
This newly created role sits at the heart of our Sales and Marketing teams. Your work will directly influence the quality and volume of leads, shaping future growth.

* Growth & development:
We’re committed to your professional development with ongoing training, mentorship and the opportunity to take ownership of performance marketing strategy.

* Work‑life balance:
Enjoy a hybrid working pattern (remote and onsite), 25 days’ holiday plus bank holidays, private healthcare, a contributory pension, and performance‑related bonuses.

The Role

* You’ll take ownership of planning and delivering performance-led growth initiatives that generate qualified leads and support revenue growth.

* Working closely with sales and leadership teams, you will translate strategy into practical activation programmes that generate leads, support pipeline development and improve conversion.

* This role combines campaign strategy, CRM-driven marketing, digital activation and sales enablement in a highly collaborative environment.

What You’ll Be Doing

* Translate brand and commercial strategy into clear activation plans with measurable outcomes

* Lead account-based activity for priority target accounts

* Plan and optimise digital campaigns across Linked In, Google Ads and industry platforms

* Build email campaigns and nurture journeys using Hub Spot

* Develop lead generation programmes that convert prospects into sales-ready opportunities

* Create sales enablement materials including presentations, pitch decks and toolkits

* Deliver campaign and product training to Sales and Customer Excellence teams

* Manage trade shows, conferences and events with a focus on lead generation

* Oversee website performance including SEO, UX and analytics with external agencies

* Provide customer insight to support sales conversations and account planning

* Produce performance dashboards tracking ROI, lead quality and pipeline contribution

* Manage marketing technology platforms including CRM, automation and analytics

What We’re Looking For

* At least 3 years’ experience in B2B demand generation, commercial campaigns or lead generation.

* Strong experience across campaign strategy, CRM ownership, pipeline reporting, sales enablement and account-based marketing

* Proven ability to generate and convert leads through data-driven marketing activity

* Experience working with CRM platforms (Hub Spot preferred)

* Comfortable working closely with Sales teams to align marketing activity with pipeline and revenue goals

* Experience managing agencies and external partners

About You

* A proactive self-starter who combines strategic thinking with hands-on delivery

* Collaborative and comfortable working across sales, marketing and leadership teams

* Commercially minded, analytical and curious about what drives marketing performance

* Adaptable and resilient in a fast-paced, growth-focused environment

* Values integrity, ownership and continuous improvement