Equipment Sales Representative

Join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers. Part of Wesgroup Equipment, Williams Machinery has proudly supported BC industries for over 100 years through reliable equipment, exceptional service, and trusted safety training.

Reporting to the Operations Manager, the Outside Equipment Sales Support Representative (ESSR), will be primarily responsible for successfully obtaining new customers in equipment support areas such as servicing agreements, parts, attachments, and operator training. The ESSR will also be responsible for maintaining positive customer relationships.

When you join Williams Machinery, you’re not just getting a job — you’re joining a team that invests in your growth, well-being, and success.

• Competitive Pay that recognizes your skills and contributions:
  • Salary + Commission
• Company vehicle provided for work-related travel
• Comprehensive benefits package including extended health and dental coverage, plus Health and Lifestyle Spending Accounts to support your wellness and personal goals
• Employee Assistance Program (EAP) providing confidential mental health and life support
• RRSP matching plan to help you build your financial future
• Paid vacation so you can recharge and enjoy life outside of work
• Employee recognition programs celebrating excellence:
  • Monthly GRIT Awards – peer-nominated recognition for outstanding effort
  • Annual TRUE GRIT Award – winners earn an exclusive vacation with the CEO and fellow recipients

• Employee green car benefit – eligible employees may apply for a $2,000 benefit toward purchasing a new personal electric vehicle for themselves or their immediate family.
• Professional growth and development opportunities through training and peer learning
• Supportive, positive work culture with team events and genuine collaboration
• Comfortable workspace with coffee, tea, snacks, and a welcoming lunchroom
• Monday–Friday schedule that promotes a healthy work-life balance
• Career stability and job security within a growing, value-driven organization

• Prospect and generate new business through customer site visits and outgoing telephone calls.
• Sell planned maintenance (service) contracts to new and existing customers.
• Be knowledgeable and able to present to customers the full-service offerings of the dealership, which also include parts, attachments, new service work, and operator training.
• Manage incoming customer calls and opportunities.
• Maintain the current existing customer relationships.
• Work closely with sales representatives to pass along equipment sales leads.
• Liaise between parts, service, and sales assisting with customer problem resolution and enhancing customer experience.
• Utilize MS Dynamics to its full potential logging, tracking and managing customer calls, prospects, leads, deals, etc.
• Advise other departments of new or existing customers with whom that department is not doing business with.
• Actively seek out equipment sales opportunities for all Wesgroup Equipment product lines.
• Demonstrate a positive team attitude with a willingness to learn.
• Other duties as assigned.

• Ability to develop and build new business relationships in person, via phone and by e-mail.
• Understanding of the entire sales process and how to effectively prospect, qualify and close deals.
• Excellent verbal and written communication skills.
• High attention to detail.
• Ability to deliver consistent, exceptional service to customers.
• Ability to multi-task, responding to a dynamic work environment.
• Highly motivated, self-starter, enthusiastic and well organized.
• Competence in Microsoft Office programs including Excel, Word, Outlook and PowerPoint.
• Ability to drive in the Lower Mainland to meet customers.

• 2-3 years of experience and success in sales.
• High school diploma.
• Valid driver’s license and clean driver’s abstract.

• Build trust – with customers and each other.
• Be a team player – commit to working together to win.
• Be customer-focused – “wow” customers so they become raving fans.
• Support community – care for our people, our community and our planet.
• Deliver results – know what…