Associate Marketing Manager

Associate Marketing Manager About Tune Zilla

Tune Zilla is a global leader in ECU and TCU performance tuning. We offer both off-the-shelf and custom solutions for a wide range of vehicles. The company has evolved into a collaborative network of expert calibrators and dealers, all dedicated to enhancing vehicle performance while maintaining original equipment manufacturer (OEM) integrity.

Our proprietary tools, such as the Flash Zilla Pro and Insta Tune platform, provide users with intuitive access to performance upgrades. Whether you're seeking increased horsepower & improved torque, or better fuel efficiency, Tune Zilla delivers tuning solutions to meet your needs.

Tune Zilla continues to set the standard in automotive tuning with a commitment to quality and customer satisfaction.

We're looking for an Associate Marketing Manager with a passion for European vehicles to drive Tune Zilla's brand visibility, customer engagement, and lead generation across digital channels. You'll own our marketing strategy and execution, manage our dealer network relationships, and build campaigns that resonate with the automotive aftermarket community. This is a leadership position. You'll lead the plan, not just execute tasks.

• Build and maintain a monthly content calendar spanning social media, blog, email, and product launches
• Develop and execute 1–2 major campaigns per month tied to product releases, seasonal promotions, or dealer initiatives
• Translate complex technical tuning knowledge into engaging, digestible content that speaks to enthusiasts and professionals alike
• With your team, you’ll manage the production of a consistent stream of high-quality assets including long-form blog posts, You Tube videos, Instagram reels, Tik Tok posts, and other collateral each quarter.

• Launch, monitor, and optimize Facebook, Instagram, and Google Ads campaigns (working with agency support where needed)
• Track key metrics including cost per click, conversions, and return on ad spend (ROAS)
• Collaborate with media partners to continuously improve campaign performance
• Develop data-driven recommendations on what to scale, pause, or test

• Grow Tune Zilla's presence across Instagram, Tik Tok, and You Tube through engaging video content and community interaction
• Oversee content for our bi-weekly email channel
• Manage community engagement by responding to comments and escalating when needed
• Foster genuine connections with the European automotive enthusiast community
• Oversee the Tune Zilla affiliate marketing program with support from the affiliate marketing specialist
• Create marketing toolkits, graphics, email templates, and promotional materials dealers can deploy in their markets
• Support regional launches and campaigns with branded collateral and campaign-specific assets
• Gather dealer feedback and market insights to inform future campaign strategy
• Develop dealer training and communication resources

• Submit monthly performance reports with content metrics, paid campaign results, and growth data
• Provide clear, actionable recommendations based on data
• Identify trends, opportunities, and areas for improvement
• Present insights to leadership and inform quarterly strategy adjustments
• Lead and manage internal team members and freelance contributors
• Assign, review, and approve all marketing work (copy, visuals, timelines, deliverables)
• Hold weekly marketing team standups to ensure alignment and accountability
• Foster a collaborative and creative environment where creative ideas and problem-solving are encouraged

• 4+ years of marketing or marketing management experience in the aftermarket tuning space or European vehicle market
• Proven track record managing digital campaigns, paid media, and social media strategies
• Strong data literacy—you can read analytics and make evidence-based decisions
• Excellent project management and organizational skills
• Exceptional written and verbal communication abilities
• Experience managing team members, freelancers, or external vendors

• Pa…