Content Creator, Digital Marketing

As our Content Creator, your primary mission is to bridge the gap between creativity and conversion. You will be responsible for the end-to-end process of creating high-impact content—from researching "winning formulas" on Tik Tok/Instagram to executing scripts that stop the scroll and drive "Add to Cart" actions.

You will work closely with the marketing team to ensure that every piece of content serves a specific purpose in our funnel, whether it’s building massive awareness (TOF) or closing a sale (BOF).

• Trend Analysis & Research:
  Obsessively monitor social media trends and competitor "winning ads" to reverse-engineer successful content formulas.
• Performance-Driven Production:
  Ideate, script, film, and edit short-form videos (Tik Tok/Reels/Shorts) that prioritize hooks, retention, and clear Calls to Action (CTAs).
• Funnel-Based Strategy:
  Develop content clusters that cater to different stages of the customer journey (Awareness, Education, Consideration, and Conversion).
• Direct Response Content:
  Create "Selling Content" (Soft sell & Hard sell) that addresses customer pain points and highlights Argavell’s unique selling propositions (USP).
• Quality & Brand Alignment:
  Maintain high visual standards while ensuring that the "sales message" is never lost in the aesthetics.
• Data Iteration:
  Analyze content performance metrics with the team to understand what worked, what didn't, and how to double down on winning hooks.

• The "Growth" Mindset:
  You understand that "Likes" are a vanity metric and "Sales/Conversions" are the ultimate goal.
• Framework Mastery:
  Deep understanding of content frameworks (e.g., AIDA, PAS, Hook-Body-CTA) and how to apply them to short-form video.
• Technical Skill:
  Proficiency in mobile editing (Cap Cut/VN) and a strong eye for framing, lighting, and audio quality.
• Market Research:
  Ability to use tools (or manual research) to find viral trends and adapt them to the hair/skincare niche before they peak.
• Experience:
  
  Minimum 1-2 years in Content Creation, preferably within the Beauty, FMCG, or Lifestyle industry.
• Communication:
  Strong copywriting skills in both Indonesian and English.

• Female
  , comfortable appearing on camera, and with exposed hair (as the role requires demonstrating hair care products).
• Education:
  
  Bachelor’s degree in Marketing, Communications, or a related field (or equivalent proven portfolio).