Communications and Community Engagement Director

Job Summary

The Communications and Community Engagement Director provides strategic leadership for all Town-wide communications, marketing, media relations, digital platforms, brand management, and community engagement efforts. This role oversees the Communications and Community Engagement Department, including staff and external consultants, and ensures the accurate, timely, and transparent sharing of information with residents, businesses, regional partners, and visitors.

This position works under the general supervision of the Town Manager.

The department manages the Town of Superior website and the Superior Community Center website; produces all outgoing email and social media communications; develops marketing assets; facilitates press releases; collaborates with law enforcement and fire personnel on emergency communications; and produces a news and lifestyle magazine mailed to all Town households. The team leads community engagement efforts, advises staff and contractors, and administers the  engagement platform.

The department is supported by four full-time Communications Specialists with defined roles who are able to collaborate across all communication functions as needed.

$132,394 – $166,197 annually DOQ

• Organize and oversee all functions of the Communications and Community Engagement Department, including public information, marketing, digital and print communications, community relations, and brand management.
• Serve as the Town’s communications advisor on community engagement strategies and manage the  digital engagement platform.
• Establish, implement, and continuously improve departmental policies, procedures, and operational systems.
• Direct the development and execution of strategic communication, media relations, and public engagement plans.
• Oversee content creation, design, and management of the Town’s website, social media channels, newsletters, publications, and other communication platforms.
• Serve as Editor-in-Chief of Hello Superior, the Town’s full-color magazine and newsletter mailed to all households quarterly.
• Act as the Town’s primary communications official and spokesperson when designated; coordinate and prepare additional spokespersons as needed.
• Review and coordinate communication strategies for Town projects, initiatives, and public processes.
• Advise the Town Manager, leadership team, and elected officials on communication strategies, messaging, and public perception.
• Prepare and present clear, accurate oral and written reports to the Town Council and advisory committees.
• Establish departmental priorities; assign work; monitor progress; and evaluate staff and consultant performance.
• Manage complex service contracts related to marketing, branding, digital services, and engagement technologies.
• Lead and support community engagement activities tied to Town initiatives and long-range planning efforts.
• Prepare analytical reports, strategic recommendations, and communication plans for Town leadership.
• Collaborate across departments and with partner agencies to ensure consistent and effective communication operations.
• Monitor professional trends, best practices, and emerging technologies in communications and public engagement.
• Prepare and manage the department’s annual budget; oversee expenditures and fiscal accountability.
• Respond to inquiries from residents, media representatives, elected officials, and other stakeholders.
• Coordinate with departments, consultants, partner agencies, and legal counsel to ensure compliance with communication standards and messaging requirements.
• Serve as steward of the Town’s Communications Plan, brand guidelines, and core values.

• Knowledge of principles and practices of public administration, strategic communications, marketing, media relations, brand management, and community engagement.
• Knowledge of local government operations, policies, procedures, and organizational structure.
• Knowledge of crisis and emergency communications, including coordination with public safety agencies.
• Knowledge of Colorado Open Records Act (CORA) and public transparency requirements.
• Knowled…