Social Media Marketing Specialist - Fluent in Mandarin

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This range is provided by Comrise. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$60,000.00/yr - $75,000.00/yr

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• Develop, implement, and manage social media strategies across platforms (e.g., Instagram, Facebook, Linked In, Tik Tok, X/Twitter, You Tube) to increase brand awareness, engagement, and conversions.
• Create, edit, and publish high-quality, on-brand content (text, images, videos, stories, reels) tailored to each platform.
• Plan and execute paid social media campaigns, monitor performance, and optimize for ROI.
• Manage the social media content calendar to ensure consistent and timely posting aligned with marketing goals.
• Monitor trends, platform updates, and competitor activity to identify opportunities for innovation.
• Engage with followers, respond to comments/messages, and foster online community relationships.
• Track, analyze, and report on KPIs such as engagement, reach, follower growth, and campaign performance.
• Collaborate with the marketing, creative, and product teams to ensure cohesive brand messaging across all channels.
• Coordinate influencer partnerships and user-generated content campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 2–4 years of experience in social media management and content creation, preferably in the food and beverage retail industry.
• Proficiency with social media platforms, analytics tools (e.g., Meta Business Suite, Linked In Analytics, Google Analytics), and scheduling tools (e.g., Hootsuite, Buffer, Later).
• Strong copywriting, visual storytelling, and basic graphic/video editing skills (e.g., Canva, Adobe Creative Suite).
• Ability to analyze data, generate insights, and adapt strategies accordingly.
• Strong organizational skills, creativity, and attention to detail.
• Fluent in Mandarin Chinese. Need to coordinate with the China team occasionally.

• Seniority level Associate

• Employment type
  
  Full-time

• Job function Marketing
• Industries Food and Beverage Retail, Retail, and Food and Beverage Services

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