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Marketing Program Manager - Insights
Job in
Sunnyvale, Santa Clara County, California, 94087, USA
Listed on 2026-01-31
Listing for:
SalaryGuide
Full Time
position Listed on 2026-01-31
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
Responsibilities
- Direct ownership of planning, execution and outcomes for demand generation campaigns
- Lead the planning, execution, and optimization of campaigns aimed at increasing prospect acquisition, activation, retention and expansion
- Collaborate across cross-functional groups and align execution to meet product goals, driving seamless integration between product-led and sales-led motions
- Partner with product and product marketing managers, and other marketing leaders to drive execution on broad cross-functional efforts that span the customer journey
- Measure full funnel performance and adjust execution to ensure the achievement of our revenue goals
- Manage budgets, resource allocation, and vendor relationships to optimize program efficiency and ROI
- Analyze omni-channel performance across digital, product-led, and traditional demand channels to identify optimization opportunities
- Contribute to a strong test-and-learn culture, using data-driven insights to refine messaging, creative, and audience strategies over time
- Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots.
- Exceptional organizational and project management skills with attention to detail
- Data-driven mindset with strong business acumen
- Comfortable operating in fast-paced, high-growth environments
- Strategic thinker who can also execute tactically
- 8+ years of experience in product led growth, growth marketing, GTM alignment, digital marketing, or demand program management in B2B SaaS or cybersecurity
- Proven track record of managing complex, multi-quarter programs that involve technical and go-to-market work streams
- Strong understanding of product-led growth principles and how to operationalize PLG motions
- Demonstrated ability to collaborate effectively with product, marketing, and sales teams
- Background in cybersecurity or B2B software
- Experience with demand generation technologies, analytics platforms, and marketing automation tools
- Strong analytical skills with ability to translate data into actionable insights and strategic recommendations
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