Senior Content Marketing Manager
Listed on 2026-01-23
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Marketing / Advertising / PR
Content Writer / Copywriter, Digital Marketing, Digital Media / Production -
Creative Arts/Media
Content Writer / Copywriter, Digital Marketing, Digital Media / Production
Thinking Data is a fast-growing, Sequoia-backed gaming analytics and live-ops platform used by +1500 companies worldwide. We help developers make smarter, data-driven decisions that improve player engagement, retention, and revenue. As we expand in the U.S and European markets, we are building a world-class marketing engine to position Thinking Data as a category leader in analytics for gaming.
Role OverviewWe’re looking for a Content Marketing Manager who is equal parts strategist,creator, and manager. You will own the full content lifecycle from planning and writing to publishing and optimizing and shape how North American & Europeanstudios discover, evaluate, and adopt Thinking Data. This is a hands-on, high-impact role where you’ll create content across formats (blogs, case studies, eBooks, webinars, product explainers, social content, etc.),
manage our content calendar, and help build a repeatable content engine. This role will evolve into managing additional writers and designers within afew months.
- Develop and manage a monthly/quarterly content calendar aligned with marketing and business priorities
- Conduct keyword research and competitor analysis to guide high-impact content opportunities
- Identify content gaps and proactively pitch new ideas for gaming studios, product teams, and data leaders
- Write clear, compelling, high-quality content across formats:
- eBooks, guides & whitepapers
- Webinars & thought-leadership outlines
- Website and landing page copy
- Product releases & feature content
- Ensure all content matches our brand voice and supports SEO + conversion goals
- Optimize all content for search performance and readability
- Track and report on organic traffic, engagement, and content-driven conversions Social Media & Distribution
- Manage social media planning and posting (primarily Linked Linked In )
- Create engaging visual and written content tailored to each platform
- Drive distribution for major content pieces across email, social, and partner channels
- Use Canva and Adobe tools to create:
- On-brand graphics
- Simple illustrations or diagrams
- Visual assets for blogs, social media, and eBooks
- Collaborate and manage external designers
- Partner with product, sales, and data teams to turn insights into high-value content
- Support event marketing with session descriptions, speaker content, and recap materials
- Build templates, improve workflows, sales enablement and contribute to a scalable content engine
- 7+ years in content marketing, copywriting, or a growth/content-focused role
- Exceptional writing skills with a strong portfolio (long-form + creative + technical)
- Experience owning a content calendar and publishing workflow
- Strong understanding of SEO and building long-term organic growth
- Hands‑on experience managing social media for a brand (especially Linked In)
- Proficiency in Canva and basic Adobe tools (Illustrator/Photoshop)
- Ability to create eBooks, guides, case studies, webinar materials, etc.
- Strong project management and organization skills
- Ability to thrive in a fast-moving, startup-like environment
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