Senior Manager, Social Insights and Reporting

Senior Manager, Social Insights and Reporting

• Full-time
• Workplace Type:
  Hybrid
• Department:
  Marketing & Communications

Linked In is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in Sunnyvale or San Francisco.

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team.

Social channels are the window to our Linked In brand, where we foster community, build equity, and drive global customer engagement. The Insights & Analytics (I&A) team in the Measurement Insights Data Analytics (MIDA) team is looking for a seasoned Senior Manager to lead Social Reporting and Insights for Linked In. This person will define the social measurement framework, build scalable reporting, and uncover insights that drive incremental growth for Linked In.

If you’re energized by defining the metrics that matter and finding opportunities hidden in the data, this role is for you.

• Lead the Social measurement & insights roadmap, defining and refining the core metrics for social growth, content health, brand engagement, and audience behavior.
• Surface untapped opportunities across content, audiences, and platforms and serve as the primary measurement and insights partner to the SCP CoE team to take actions on those insights that drive measurable business outcomes.
• Build Tableau dashboards to support centralized visibility into core KPIS and performance trends for cross-functional partners. Integrate paid social performance with organic insights for holistic reporting.
• Conduct deep-dive diagnostic analyses to uncover the "why" behind performance shifts across format, platform, message, and audience segment.
• Partner closely with Brand Social CoE, Channel Strategy and Ops, and Web Marketing teams to inform high-impact social strategies across owned and external platforms.
• Create performance scorecards that summarize social media performance, highlighting key insights for all levels, from marketing execs to cross-functional teams, to inform strategy and decision-making.
• Design and execute the measurement strategy for organic social, including framework development, methodology design, and capability rollout.
• Use advanced measurement techniques such as incrementality testing, causal inference, and MMM to establish clear cause-and-effect narratives.

• BA/BS Degree or equivalent experience
• 7+ years of analytics/data analysis experience
• 5+ years using SQL/Hive to tell compelling data stories and building dashboards in Tableau or othervisualization tools

• Proven track record of analyzing and translating data into actionable insights, using insights to influence decision-making, and shape business strategies.
• Excellent communication and stakeholder management skills, with the ability to present complex data findings in a clear and compelling manner to technical and non-technical audiences.
• Experience in supporting marketing tests or experiments, including designing, executing, and analyzing A/B tests, or incrementality experiments.
• Ability to prioritize, project-manage, and execute under tight timelines while maintaining a high bar for quality.
• Strong problem-solving skills with a proactive approach, comfort with ambiguity, and the ability to drive progress independently.
• A builder mindset - excited to create scalable structures, processes, and analytics foundations in ambiguous or rapidly evolving environments.
• Support social…