Sr. Director, Clinical Marketing

Overview

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cepheid, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world’s most complex health challenges. Together, we bring MORE change to the world.

Learn about the Danaher Business System which makes everything possible.

• Define and Execute Clinical Content Strategy:
  Lead the development and implementation of a global clinical content strategy that aligns with brand positioning and market education goals.
• Lead Influencer and Thought Leadership Initiatives:
  Identify and engage key external stakeholders (advocacy groups, clinical societies, guideline organizations, healthcare influencers) and create programs that amplify Cepheid’s voice, highlight clinical trends, and reinforce authority in diagnostics.
• Develop New Customer Segments and Messaging:
  Use market insights and stakeholder feedback to identify emerging clinical specialties and shape content strategies that address their unique needs and priorities.
• Ensure Consistent and Impactful Clinical Messaging:
  Harmonize narratives across channels and convert clinical and economic evidence into compelling, audience-specific content for healthcare decision-makers.
• Optimize Content Formats and Distribution:
  Determine the most effective formats and channels (articles, videos, webinars) to maximize engagement and reach target audiences.
• Support Campaigns and Commercial Enablement:
  Integrate clinical content into global and regional go-to-market strategies, product launches, and provide messaging frameworks, tools, and training for field teams to communicate clinical value confidently.
• Measure and Optimize Impact:
  Define KPIs for clinical content and thought leadership initiatives; leverage performance insights to refine strategy and maximize influence.

• Bachelor’s degree in life sciences, marketing, or related field with 14+ years of relevant experience, or Master’s/PhD with 12+ years
• 4+ years of experience managing people with strong leadership and stakeholder management skills in a matrixed, global organization
• Proven experience in clinical marketing, content marketing, or strategic communications within diagnostics, medical devices, or life sciences
• Demonstrated success in developing and executing content-driven marketing strategies that drive engagement and commercial impact
• Strong understanding of healthcare customer personas, clinical workflows, and decision-making dynamics
• Experience building and managing relationships with external influencers, advocacy groups, and clinical stakeholders
• Exceptional storytelling and communication skills with the ability to translate complex clinical topics into accessible, market-relevant content

• Experience in infectious disease diagnostics, molecular testing, or acute care settings and familiarity with U.S. and global healthcare market dynamics, including reimbursement and clinical guidelines
• Proficiency with content management systems, digital marketing platforms, and analytics tools
• Knowledge of regulatory and compliance requirements for healthcare marketing content

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our…