Category Manager- Amazon, TikTok, Last Mile Delivery

Category Manager – Amazon, Tik Tok, Last Mile Delivery

Kenvue is currently recruiting for this role.

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love.

Our global team is ~22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!

Sr Mngr Category Insights and Analytics

North America, United States, New Jersey, Summit

Hybrid

The Category Manager is a critical new role on the Kenvue Amazon/Tik Tok Shop/Last Mile Team. You will be responsible for building and developing consultative partnerships with Amazon, Tik Tok Shop, and Instacart. As the Category Manager, you will help shape category growth plans based on key data, shopper and category insights and trends.

• The role requires strong analytical skills, collaboration, project leadership, thought leadership, and the ability to pull together strategic recommendations from insights and data.
• Serve as a category expert, lead assortment assessments, business processes and have tool capabilities across key shopper / category systems such as POS, Syndicated Data, Stackline, and Profitero.
• Operate in a fast‑paced, complex, and changing business environment.
• Be a thought leader, retailer and shopper focused, passionate about developing yourself and others.
• This is a Hybrid position and will require up to 15% domestic travel.

• Serve as a Category Advisor across the entire Kenvue Portfolio – bringing strong unbiased thought leadership to our customers and the Kenvue Sales Team.
• Support the Kenvue Sales Team during strategic planning moments such as power code assortment strategy work, innovation planning, AVN prep, and more.
• Plan, champion and coordinate impactful category recommendations and best‑practice sharing.
• Provide unbiased strategic and tactical insights and recommendations to Amazon, Tik Tok Shop, and Instacart teams on Distribution, On Site Improvements, Accelerating Organic Traffic, and Pricing/Promotional opportunities to improve category performance online.
• Uncover business opportunities with deep‑deep dive analytics using resources including POS, Syndicated Data, Marketplace & HH Panel Assessments, Stackline, Profitero, and Eversight.
• Lead analytics to provide value‑added reporting to the customer and Kenvue sales teams.
• Be a shopper and category champion within the organization, providing the voice of customers and shaping learning plans.
• Work on Category Strategy Development including growth plans for focus Segments/Brands, Regional/Demographic Opportunities, and Assortment Gaps.
• Influence and execute the online activation of on‑site improvements, accelerating organic traffic, and improving assortment efficiency and performance.
• Develop, leverage, and share omnichannel best‑practices to enhance the entire Category Excellence team.

• Bachelor’s degree required; advanced degree preferred.
• 5+ years of proven experience in the CPG industry – customer insights, category management and/or shopper insights for consumer or relevant business experience required.
• Deep analytical expertise and experience working with Stackline, Profitero, panel data, shopper‑card data, and other research tools.
• Extensive knowledge of Amazon structure, strategy, and execution tactics required.
• Experience with Instacart and/or Tik Tok Shop a plus.
• Strong interpersonal skills and the ability to build relationships required.
• Strong digital literacy, advanced knowledge of MS Office Suite with an ability to draw accurate conclusions required.
• Must have the ability to…